Creative Showcase

Discounts / Towell Auto Centre

Submitted By santu sarkar

Description

A 2009 calendar for Towell Auto Centre's (TAC) eco-drive initiative. TAC is the sole marketer of Mazda cars/automobiles in Oman. The calendar uses the perennial concept of 'discounts' to quantify the 'savings' one can make when it comes to the environment. It informs Mazda owners of simple, everyday things they can do to save precious resources and in turn help save the environment.

Objective

The marketers of Mazda in Oman, TAC aims to be an environmentally-responsible through its Eco-Drive. More often than not, eco-initiatives don't clearly tell people tangible, practical thnings that can be done to prevent environmental damage. TAC wanted to set this right and make people realise that they are the ones who ultimately benefit when they care for the environment.

Client

Towell Auto Centre

Industry

Automotive

Agency

DDB Oman
ddb.com/oman

Media

Design

Credits

Account Executive

Solomon Thomas

Art Director

Pravin Amudan

Creative Director

Mahesh Anvekar

Designer

Nilesh Ayare

Photo Illustrator

Nilesh Ayare

Photographer

Hemant B.G.

Writer

Santu Sarkar

Views

279

 

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