Creative Showcase

Shaped For Nothing Else - Vinyl Disc / Procter & Gamble

Submitted By Ada Wong

Description

We twisted three normally-flat objects into the Pringle¡¦s unique shape to demonstrate how absurd it looks on anything but Pringles. We intended to convince people this unique shape simply works for Pringles and nothing else.

Objective

Our objective is to bring out the uniqueness of Pringles through its unique shape.

Technical Challenge

The most technical challenge was twisting three normally-flat objects into the Pringle¡¦s unique shape in order to demonstrate how absurd it looks on anything but Pringles.

Client

Procter & Gamble

Agency

Grey Hong Kong

Media

Print

Credits

Account Executive

Fernando Beretta / Susanna Lee

Art Director

Helen Sze / Raymond Wong / Kato Tsang

Creative Director

Keith Ho / Andrea Khou / Helen Sze

Photographer

Rayman Photography

Writer

Andrea Khou / Tony Chan

Views

866

 

Share To

Related Items

Follow Us