Creative Showcase

Bernina / Publicis Communications Schweiz AG

Submitted By Vera Schmid

Description

Billboards in clothig size 36/38 made out of cloth
The most annoying part of sewing a dress is transferring the pattern on to the cloth. That's why BERNINA, a well-known Swiss sewing machine manufacturer, initialized a special billboard campaign: the billboards were made out of cloth with the pattern already printed on. Dressmakers simply need to cut off the poster, cut the lines and stitch it together - at best with a Bernina sewing machine - and a dress in size 36/38 is finished. Once all the textile posters are gone, a regular poster made of paper directs people to where they can get another free sample. At the Z├╝spa-Fair.

Objective

To show the people how easy sewing can be.

Client

Publicis Communications Schweiz AG

Industry

Sewing machine manufacturer

Agency

Publicis Communications Schweiz AG
www.publicis.ch

Media

Outdoor

Market

Culture, Leisure and Sports

Credits

Art Director

Thomas Berger

Creative Director

Peter Rettinghausen

Writer

Cyrill Wirz

Views

242

 

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