Creative Showcase
Bernina / Publicis Communications Schweiz AG
Submitted By Vera Schmid
Description
Billboards in clothig size 36/38 made out of cloth
The most annoying part of sewing a dress is transferring the pattern on to the cloth. That's why BERNINA, a well-known Swiss sewing machine manufacturer, initialized a special billboard campaign: the billboards were made out of cloth with the pattern already printed on. Dressmakers simply need to cut off the poster, cut the lines and stitch it together - at best with a Bernina sewing machine - and a dress in size 36/38 is finished. Once all the textile posters are gone, a regular poster made of paper directs people to where they can get another free sample. At the Züspa-Fair.
Objective
To show the people how easy sewing can be.
Client
Publicis Communications Schweiz AG
Industry
Sewing machine manufacturer
Agency
Publicis Communications Schweiz AG
www.publicis.ch
Media
Outdoor
Market
Culture, Leisure and Sports
Credits
Art Director
Thomas Berger
Creative Director
Peter Rettinghausen
Writer
Cyrill Wirz
Views
543