Creative Showcase
Itchy Eye - Feather / GlaxoSmithKline Ltd.
Submitted By Ada Wong
Description
Itchy eye is a common problem in Hong Kong where people work long hours in front of computers in dry, air-conditoned offices. Eyemo is an extremely effective remedy for easing itchy eyes.
Objective
To emphasize the power and effectiveness of Eyemo in relieving even the most intensely itchy eye conditions.
Technical Challenge
The challenge was how to demonstrate a physical feeling visually so the audience could relate to the irritating itchiness and understand the power of Eyemo drops to relieve it. We achieved this by creating an eye-like feather suggesting an intensely scratchy feeling.
Client
GlaxoSmithKline Ltd.
Agency
Grey Hong Kong
Media
Market
Health and Pharmaceutical Products
Credits
Account Executive
Liza Kan / Haze Lam
Art Director
Keith Ho / Kong Siu Lan / Tony Cheung
Creative Director
Keith Ho / Kong Siu Lan / Vincent Tse
Photographer
Jacky Chee
Writer
Vincent Tse / Paul Tsang
Views
952