Creative Showcase

Bundaberg Rum: Think Tank / Bundaberg Rum

Submitted By Kim Kauffman

Description

Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed.

Client

Bundaberg Rum

Media

Integrated Branding

Market

Food

Credits

Account Executive

Jodi McLeod

Agency Producer

Tim Denton

Art Director

Dan Oliva

Creative Director

Andy DiLallo and Kieran Ots

Designer

David Mugford

Director

Tim Green and Robin Walters

Editor

Guillotine

Innovator

Kevin Brown/William Parry

Music & Sound

Song Zu

Producer

Tara Riddell/Peter Grasse/Adrian Gunadi

Production Company

Curious and Cutting Edge

Writer

Rob Kleckner

Views

633

 

Share To

Related Items

Follow Us