Creative Showcase
Bundaberg Rum: Think Tank / Bundaberg Rum
Submitted By Kim Kauffman
Description
Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed.
Client
Bundaberg Rum
Media
Integrated Branding
Market
Food
Credits
Account Executive
Jodi McLeod
Agency Producer
Tim Denton
Art Director
Dan Oliva
Creative Director
Andy DiLallo and Kieran Ots
Designer
David Mugford
Director
Tim Green and Robin Walters
Editor
Guillotine
Innovator
Kevin Brown/William Parry
Music & Sound
Song Zu
Producer
Tara Riddell/Peter Grasse/Adrian Gunadi
Production Company
Curious and Cutting Edge
Writer
Rob Kleckner
Views
633