Creative Showcase
Jaws never return Tissue Pack / Green Sense
Submitted By Ada Wong
Description
We distributed bloodstained tissue packs outside restaurants reminding people that “Once you eat shark’s fin soup, their blood is on your hands.”
Objective
Sharks are facing annihilation because of the demand for shark’s fin soup. Over 70 million sharks are killed each year and Hong Kong consumes half of the total. We wanted to change people’s minds about eating sharks’ fin soup.
Technical Challenge
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Jaws never return Tissue Pack
http://www.goodforyoureyes....
Client
Green Sense
Agency
Grey Hong Kong
Media
Outdoor
Market
Culture, Leisure and Sports
Credits
Account Executive
Dorothy Yung / Angus Mak
Agency Producer
John Lo / Ken Yan / Ying Ying Wong
Art Director
Keith Ho / Kong Siu Lan / Tony Cheung
Creative Director
Keith Ho / Kong Siu Lan / Vincent Tse
Illustrator
Shannon Ma
Writer
Vincent Tse / Paul Tsang
Views
1026