Creative Showcase

Cupcake / Kellogg's Fiber Plus

Submitted By Kim Kauffman

Description

On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally.

So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win!

This spot was filmed at the Perfect Circle Cupcakery in Orange, California.

Client

Kellogg's Fiber Plus

Agency

Leo Burnett

Media

Television

Market

Food

Credits

Agency Producer

Tony Wallace

Art Director

Brad Hall

Creative Director

CCO: Susan Credle, ECD: Bob Drevney, CD: Derek Sherman

Director

Chris Hooper

Editor

Whitehouse Post

Music & Sound

Comma Music

Photographer

Mark Plummer

Producer

Juan Woodbury

Production Company

Uber Content

Writer

Jimmy Pardi

Views

761

 

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