Creative Showcase
Cupcake / Kellogg's Fiber Plus
Submitted By Kim Kauffman
Description
On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally.
So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win!
This spot was filmed at the Perfect Circle Cupcakery in Orange, California.
Client
Kellogg's Fiber Plus
Agency
Leo Burnett
Media
Television
Market
Food
Credits
Agency Producer
Tony Wallace
Art Director
Brad Hall
Creative Director
CCO: Susan Credle, ECD: Bob Drevney, CD: Derek Sherman
Director
Chris Hooper
Editor
Whitehouse Post
Music & Sound
Comma Music
Photographer
Mark Plummer
Producer
Juan Woodbury
Production Company
Uber Content
Writer
Jimmy Pardi
Views
761