Creative Showcase
Home, Rescripted. / Residences at W Hollywood
Submitted By Dave Roberts
Description
The W brochure is designed to build a buzz around the emerging “New Hollywood” and stir interest in the unique real estate offering within this realm. Also on tap was the need to leverage W Brand equity and all of the W Hotel amenities included in the offering of The Residences at W Hollywood – a tower connected to the Hotel. It’s Home, Rescripted.
Objective
The brochure went to top prospects and buyers under contract as a premium gift. The intent was for the book to become a source of bragging rights and be seen within the Hollywood scene.
Technical Challenge
The time and budget constraints dictated that that the print and broadcast be produced entirely in one day. A crew of 25+ crew and talent migrated the property from ground level to rooftop in a span of 12 hours to capture the imagery and footage. Inherently, it created some good, frantic, realistic energy that played well into the piece.
Client
Residences at W Hollywood
Industry
real estate
Agency
Greenhaus
Media
Design
Market
International
Credits
Account Executive
Kim Stouffer
Art Director
Dave Roberts
Creative Director
Craig Fuller
Designer
Dave Roberts
Photographer
Bil Zelman, Craig Fuller
Producer
Heather Smith
Writer
Craig Fuller
Views
954