Insurance Against Regret / Chubb Group of Insurance Companies
Submitted By Grace Geraghty
In life, we make a lot of decisions we later regret. Like getting a perm. Or marrying the wrong person. Or buying the cheapest insurance for your home or business. Fortunately, there’s still time to reconsider at least one of those decisions. Chubb is the insurance you choose when you know better. It’s Insurance Against Regret.
To raise awareness of the Chubb name and the fact that it’s better than cut-rate insurance. The campaign presents Chubb as the insurance company you’re glad you chose when you or your business experiences a loss. The key message: “I’ve got some regrets, but insuring with Chubb isn’t one of them.”
All of the vignettes were shot in one day.
Chubb Group of Insurance Companies
Andy Bly, Laura LeBel
Music & Sound
Simon Wallon, PJ Sodaski
Kiss & Kill