Creative Showcase

Insurance Against Regret / Chubb Group of Insurance Companies

Submitted By Grace Geraghty

Description

In life, we make a lot of decisions we later regret. Like getting a perm. Or marrying the wrong person. Or buying the cheapest insurance for your home or business. Fortunately, there’s still time to reconsider at least one of those decisions. Chubb is the insurance you choose when you know better. It’s Insurance Against Regret.

Objective

To raise awareness of the Chubb name and the fact that it’s better than cut-rate insurance. The campaign presents Chubb as the insurance company you’re glad you chose when you or your business experiences a loss. The key message: “I’ve got some regrets, but insuring with Chubb isn’t one of them.”

Technical Challenge

All of the vignettes were shot in one day.

Client

Chubb Group of Insurance Companies

Agency

DiMassimo Goldstein
digobrands.com

Media

Television

Market

Financial Services

Credits

Account Executive

Marilyn Marsh

Agency Producer

Gary Bass

Art Director

Andy Bly, Laura LeBel

Creative Director

Tom Christmann

Director

Mike Bigelow

Editor

Nomad

Music & Sound

JSM

Producer

Simon Wallon, PJ Sodaski

Production Company

Kiss & Kill

Writer

Chris Hansen

Views

276

 

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