Creative Showcase
Garment Suicides / Bon Ton
Submitted By Sanju Ayyar
Description
People tend to ignore their old clothes when they buy new ones. Feeding off this insight, we decided to launch the new winter collection by dramatising how old clothes will react.
Objective
To create top of mind awareness in a disruptive manner.
Technical Challenge
A lot of system work was done in addition to merging the actual shoot with stock images.
Client
Bon Ton
Industry
Fashion
Agency
Seagull Advertising
www.seagulladvertising.com
Media
Outdoor
Market
India
Credits
Art Director
Shailesh Meshram
Creative Director
Sanju Ayyar
Photographer
Shashank Bhalerao
Writer
Sanju Ayyar
Views
710