Creative Showcase
Tools / Health & Safety Authority (HSA)
Submitted By Deirdre Mcnamara
Description
“Tools” delivers a stark reminder about the importance of adequate safety measures on construction sites and highlights the catastrophic consequences that can occur if those measures are ignored. Shot by famed photographer, turned director, Nadav Kander, "Tools" takes a simple message about workplace safety and creates a chilling and effective commercial that powerfully illustrates what can happen if safety measures are not adhered to on construction sites. Set to the soundtrack of "Sixteen Tons" sung by Mersey-beat singer Johnny Sandon during one long panning shot, the viewer sees a series of tools commonly used in the construction trade - spirit levels; hammers; nails and screwdrivers. A title reads: "Building is hard." The shot continues and the tools gradually change and the viewer now sees surgical instruments - rehabilitation bars, mirrors, scalpels and the titles continue: "Rebuilding is harder."
Objective
To serve as a stark reminder to all those in the construction industry that safety must be their number one priority.
Client
Health & Safety Authority (HSA)
Agency
Irish International BBDO
www.irishinternational.com
Media
Television
Market
Public Service
Credits
Account Executive
Rosanne Clarke
Agency Producer
Noel Byrne
Art Director
Clayton Homer
Creative Director
Dylan Cotter
Director
Nadav Kander
Producer
Lucy Hayes
Production Company
Partizan
Writer
Dillon Elliott
Views
755