Creative Showcase

Tools / Health & Safety Authority (HSA)

Submitted By Deirdre Mcnamara

Description

“Tools” delivers a stark reminder about the importance of adequate safety measures on construction sites and highlights the catastrophic consequences that can occur if those measures are ignored. Shot by famed photographer, turned director, Nadav Kander, "Tools" takes a simple message about workplace safety and creates a chilling and effective commercial that powerfully illustrates what can happen if safety measures are not adhered to on construction sites. Set to the soundtrack of "Sixteen Tons" sung by Mersey-beat singer Johnny Sandon during one long panning shot, the viewer sees a series of tools commonly used in the construction trade - spirit levels; hammers; nails and screwdrivers. A title reads: "Building is hard." The shot continues and the tools gradually change and the viewer now sees surgical instruments - rehabilitation bars, mirrors, scalpels and the titles continue: "Rebuilding is harder."

Objective

To serve as a stark reminder to all those in the construction industry that safety must be their number one priority.

Client

Health & Safety Authority (HSA)

Agency

Irish International BBDO
www.irishinternational.com

Media

Television

Market

Public Service

Credits

Account Executive

Rosanne Clarke

Agency Producer

Noel Byrne

Art Director

Clayton Homer

Creative Director

Dylan Cotter

Director

Nadav Kander

Producer

Lucy Hayes

Production Company

Partizan

Writer

Dillon Elliott

Views

755

 

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