Creative Showcase

Perfect Doors / Angie's List

Submitted By Arnold Worldwide

Description

Angie’s List is a place for homeowners to connect with all different kinds of service providers, from handymen and dog walkers to painters and roofers. Those disparate services needed a larger narrative when it came to positioning Angie’s List as the place to start when your home isn’t feeling all that much like home. In this spot, we reinforce Angie’s List commitment to making everyone feel more at home by telling a story about a man who doesn’t fit in most places he goes. Thanks to a connection he made on Angie’s List though, he fits in perfectly at home.

Objective

Build brand awareness, while reaffirming and redefining our brand position that “Home is where our heart is."

Technical Challenge

We physically altered locations to help tell our story of a very tall man who doesn’t fit in until he gets home.

Client

Angie's List

Agency

Arnold Worldwide
www.arn.com

Media

Television

Market

Consumer Services

Credits

Creative Director

David Register
Melanie Simonich

Art Director

Britt Riley

Writer

Melanie Simonich

Agency Producer

Bill Goodell

Production Company

Suneeva

Director

Shelley Lewis

Editor

Collin Cameron

Views

4034

 

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