Creative Showcase

"Writing Our Rights" / IGNITE National

Submitted By Pereira & O'Dell

Description

“Writing Our Rights” (www.writingourrights.com) is a handwriting workbook for young girls that introduces them to female political pioneers while they practice their handwriting skills.

The workbook uses the words of 10 iconic women: Susan B. Anthony, Condoleezza Rice, Sandra Day O'Connor, Nikki Haley, Ileana Ros-Lehtinen, Shirley Christholm, Catherine Cortez Masto, Nancy Pelosi, Tammy Duckworth and Hillary Clinton to teach girls more than just how to write. It helps girls realize their potential and inspires them to become the next generation of political leaders.

Objective

Each writing practice contains quotes and excerpts from dozens of powerful speeches. If a leader resonates, perforated pages allow it to be torn out and used as a poster. When a girl reaches the end of the book, she’ll find a place to write her own inspirational words. IGNITE believes that when girls are writing their rights, they’re writing their future.

Technical Challenge

there are 500,000 elected offces in this country and women hold only 22% of these offces. IGNITE hopes that hope that these words from 10 of the most iconic female politicians in American history will teach girls that they are powerful and capable of becoming political leaders someday too.

"Writing Our Rights"

http://www.writingourrights...

Client

IGNITE National

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Category

Members Choice

Media

Innovative Use of Media

Market

Non-Profit

Credits

Creative Director

PJ Pereira
Robert Lambrechts
Jason Apaliski
Estefanio Holtz

Writer

Andre Bittar
Tracy Silagi

Designer

Carolina Penner

Account Executive

Ashley Brown
Jessica Zou

Illustrator

Rafaela Teixeira
Bruno Menon

Agency Producer

Jeff Ferro
Erin Davis

Content Strategist

Oscar Nilsson

Producer

Angela Zappella
Owen Bly

Production Company

Ntropic

Music & Sound

West One Music Group USA

Views

120

 

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