Creative Showcase

Hands / New City

Submitted By Arnold Worldwide

Description

New City Brewery is in a small, working class town in Western Mass - a place where things are still made by craftspeople, and by hand. This also holds true for New City Brewery. Their beers are made with all-natural ingredients, and they’re made strong. We looked to bring this integrity of craft to our marketing as well. And because New City Brewery takes a lot of pride in where they are from, we celebrate their brewery with the tagline: "As strong as the place it’s from."

Objective

This online video was designed to help New City Brewery with their distribution partners from Whole Foods to bars throughout Massachusetts and New York. The video will run in targeted local markets, and on Facebook with paid media.

Technical Challenge

In the spirit of fewer cooks in the kitchen, we made this video with as few people as possible. In fact the beer was brewed by three people, while the video was made by two. So essentially, we set out to make our marketing with same integrity as New City Brewery makes their own product.

Client

New City

Agency

Arnold Worldwide
www.arn.com

Media

Television

Market

Alcoholic Beverages

Credits

Creative Director

David Register
Dylan Bernd

Writer

David Register

Director

TruthBullet

Editor

Bug Editorial

Music & Sound

Wolf At The Door

Views

282

 

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