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Driscoll's
With more than 100 years of farming heritage, Driscoll’s is a private, family-owned business who is passionate about growing great tasting strawberries, blueberries, blackberries and raspberries. Driscoll's has been on a global brand journey to uncover the emotional connections of why people eat berries and how our brand can create a movement for bringing people together. Global consumer research revealed eating berries make people happy compared to any other fruit or veggie. Consumer research also revealed that berries are better when shared together, thus the anchor message for the #BerryTogether campaign.