Portfolio
Two Sides / CenturyLink
Submitted By Arnold Worldwide
Description
CenturyLink, one of the largest broadband companies in the U.S., has launched their first-ever national campaign – “Two Sides” – an integrated initiative that reinforces the company’s belief in the power of the digital world and how it reaches people from big cities to small towns, providing connectivity to all.
In a 60-second spot – “Two Sides” – CenturyLink highlights British–Zimbabwean singer-songwriter Kelvin Jones and his song, “Call You Home”. Kelvin had a meteoric rise to Internet fame thanks to the power of connectivity, after his classmate posted a video of him playing his song on Reddit and it earned a million views in 24 hours. The spot also features footage from rural towns that is juxtaposed with that of major cities: public transportation, a football field, and a convenience store. Although these are in different locations, they provide the same utility to their residents. And that’s what CenturyLink offers – connections that can unite people from remote communities to buzzing cities.
Credits
Creative Director
Jim Elliott
David Register
James Clunie
Melanie Simonich
Matt McGowan
Art Director
Julianna Rose
Writer
Adia Betts
Account Executive
Sasha Hartman, Gail Felcher, Simran Sudan, Jenna Clapp, Kelly Preston, Cyan Dana
Content Strategist
Vaughn Allen
Producer
Bill Goodell, Nicole Hollis-Vitale, Hillary O’Rourke
Production Company
Anonymous Content, BUG Editorial, Brickyard VFX
Music & Sound
Wolf at the Door, Soundtrack
Views
3271