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The Walk / TIEM
Submitted By Arnold Worldwide
Description
TIEM is an apparel company that specializes in cycling shoes for spin class with one very unique selling point: Besides the fact that they don’t look horrible, you can walk normally in them. Unlike every other cycling shoe, the clip is built into the TIEM sole.
Objective
Give TIEM a TV commercial and online video that will help set them apart from every other spin class shoe out there.
Technical Challenge
Partnering with TruthBullet, our aim was to show the aggressive performance aspect of the shoe, while also being playful - not taking ourself too seriously in a category that takes itself very seriously.
Credits
Creative Director
David Register
Dylan Bernd
Writer
Tim Cahill
Art Director
Alexander Vorrilas
Director
TruthBullet
Music & Sound
Shindig Music+Sound
Editor
Bug Editorial
Views
1031
Other Work
