Press
One Show Entertainment 3rd Annual Awards Show Hits Los Angeles
One Show Entertainment
Feb 08, 2011
(New York, NY February 7, 2011) The One Club, the world's foremost non-profit organization devoted to elevating creative work in the industry will host the third annual One Show Entertainment Awards on Wednesday, February 16, 2011 at the House of Blues Los Angeles.
One Show Entertainment celebrates the intersection between brands and entertainment by awarding innovation and creativity in this rapidly expanding area. Finalists compete for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations. Produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising, One Show Entertainment pays tribute to creative branding beyond traditional product placement.
"There's no better time to be in Hollywood than during awards season," said Mary Warlick, CEO of The One Club. "At a time when creative work is being honored by the most prestigious organizations in the world, The One Club will be recognizing the work of the people and organizations whose work is re-inventing the way we engage with entertainment, advertising and branding."
"We're very excited about the 2011 One Show Entertainment," continued Kevin Swanepoel, President The One Club. "This year's show will truly represent the cross section of entertainment and brands – from our stellar jury to our on-stage presentations — the event will be a true representation of how the collision of brands and entertainment have changed our worlds."
The 2011 One Show Entertainment Finalists are:
Television: Reality/Unscripted Series:
• Elle "Elle Presents: The City" CAA/Los Angeles
• Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles
• Grey Goose "Iconoclasts" @radical.media/New York
• Grey Goose "Rising Icons" @radical.media/New York
• PepsiCo "MTV Scratch + The Pepsi Refresh Project" MTV Scratch/New York
Television: Specials
• MTV Exit & Muse "MK Ultra" Colman Rasic/East Sydney
• Sony "The Rocket Project" 180LA/Santa Monica
• Procter & Gamble "Summit on the Summit: Kilimanjaro" @radical.media/New York
• Audi of America "Truth in Motion: The U.S. Ski Team's Road to Vancourver" MediaCom/New York
• Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season II" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season III" TBWAChiatDay/Los Angeles
Films: Documentaries
• Levi's "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland
• Stella Artois "Up There" Mekanism/San Francisco/Mother/New York
• Canon "Darren Jew" Leo Burnett/Millers Point
• Canon Australia "Stephen Dupont" Leo Burnett/Millers Point
• Nike (China) "Nike 2010 Fall Basketball Campaign Documentary" Wieden+Kennedy/Shanghai/CLIQASIA/Tito Limited
• Converse "Change the Game" Wieden+Kennedy/Shanghai/CLIQASIA
• Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season II" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season III" TBWAChiatDay/Los Angeles
Gaming: Online Gaming
• Volvo "Volvo Eclipse" Euro RSCG 4D/Amsterdam/Arnold/Boston
• Depaul UK "iHobo" Publicis/London/twentysix digital/Mr & Mrs Smith/Whileloop/The Mill
• Sony "Media Monster Wars" 180LA/Santa Monica
• American Express "Foursome Trivia Challenge" DIGITAS/New York/Momentum/New York/Wasserman Media Group
• KRAFT Foods "Oreo Dunking Fun Challenge" AKQA/Beijing
• Volkswagen "Scirocco Cup AR Challenge" Ogilvy/Beijing
• Scion "Take on the Machine AR Game" ATTIK/North Kingdom
• Frito-Lay "Battle of the Cheetos" Goodby, Silverstein & Partners/San Francisco
• Adidas "Slim Chin Gaming Experience" 180 Amsterdam
Gaming: Branded Mobile Games
• Bolthouse Farms "Xtreme Xrunch Kart" Crispin Porter + Bogusky/Boulder
• Subway "Daredevil Delivery" Soho Square/Beijing
Branded Applications
• Anheuser Busch-INBEV "Bud United/Paint Your Face App" DDB/Chicago/Tribal DDB/Amsterdam
• Best Buy "Movie Mode" Crispin Porter + Bogusky/Boulder
• AT&T "AT&T World Cup Headercam Banner" BBDO/New York Atmosphere BBDO/New York
• Campbell's Soup "Steamy iAd" BBDO/New York
• HBO/True Blood "True Blood Live Feed" BBDO/New York
• CUB "Cascade – Brewer's Nose" Droga5/TigerSpike/Sydney
• Wrigley's Juicy Fruit "Sweet Talk" Evolution Bureau/San Francisco
• P&G "Hello Baby – Pregnancy Calendar" StrawberryFrog/New York
• Webroot "Social Media Sobriety Test" TDA/Boulder
Online Branded Entertainment: Single
• Doritos "King of Ads" O Positive Films/MJZ London/Abbott Mead Vickers BBDO/London
• Renault "The Megane Experiment" Publicis London/Smuggler/London
• K-Swiss "Kenny Powers Gets Signed by K-Swiss" 72andSunny/Los Angeles
• Anheuser Busch-INBEV "Bud House" DDB/Chicago/Tribal DDB/Amsterdam
• Anheuser Busch-INBEV "Clothing Drive" DDB/Chicago
• Sony "The Rocket Project: We Have Lift-Off" 180LA/Santa Monica
• Adidas "Fast Don't Lie" 180LA/Santa Monica
• DC Shoes "Gymkhana THREE, Ultimate Playground" DC Shoes/Vista
• Elle "Premium Vintage" CAA/Los Angeles
• Honda "Honda Dreams: Into the Unknown" @radical.media/New York
• Sony "R&B" 180LA/Santa Monica
• Kraft/Capri Sun "The Disrespectoilds Disadventures" Ogilvy/KraftOne/Razorfish/Wild Brain/New York
• Stella Artois "Up There" Mekanism/San Francisco/Mother/New York
• Wrigley/Orbit "Dirty Shorts – The Dancer" Energy BBDO/DumbDumb & Electus/Chicago
• Wrigley/Orbit "Dirty Shorts – The Prom Date" Energy BBDO/DumbDumb & Electus/Chicago
• Kraft Foods "Love in Action" OgilvyOne Worldwide/Bold Ogilvy/Gerakas
• Doritos "Doritos Late Night" Goodby, Silverstein & Partners/Hi-Res!/San Francisco
• Frito-Lay "Doritos Late Night Rihanna" Goodby, Silverstein & Partners/San Francisco
• Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season II" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season III" TBWAChiatDay/Los Angeles
Campaign
• AEG "AEG Perfunkt" The D4D/Huge/Los Angeles
• Bolthouse Farms "Munchies" Crispin Porter + Bogusky/Boulder
• American Legacy Foundation/MTV "The Real World: Zombieville" MTV On-Air Promos/New York
• Canon "Your Second Shot" Park Pictures/Dentsu America/New York
• Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles
• V Australia Perfect Project" CAA/Los Angeles
• HomeAway.com "Return of the Griswolds" Publicis/Seattle
• Friends of the Swifts NPO "Birds Mobile Reality Show" DraftFCB Shimoni Finkelstein Barki/Tel Aviv
• Levi's Strauss & Co. "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland
• Sony "The Rocket Project" 180LA/Santa Monica
• Electronic Arts "Medal of Honor Tier 1 Interview Series" DraftFCB/Bandito Brothers/San Francisco
• Toyota Motor Sales "Sienna Swagger Wagon Videos" Saatchi & Saatchi/Los Angeles
• Microsoft Xbox "Bright Falls" agencytwofifteen/San Francisco
• Microsoft Xbox "Halo Reach" agencytwofifteen/San Francisco
• Just Car Insurance "Canvas 2 Kickass" George Patterson Y&R/Melbourne
• Wrigley/Orbit "Dirty Shorts" Energy BBDO/DumbDumb & Electrus/Chicago
• Canon "Seconds With" Leo Burnett/Millers Point
• Nestle/Stouffers "Let's Fix Dinner" JWT/New York
• Dickies "Dickies 874 Campaign" Goodby, Silverstein & Partners/San Francisco
• Adidas "Adidas Basketball Slim Chin" 180 Amsterdam/180LA Santa Monica
Music
• AIDS Task Force "SDIA Project" Shalmor Avnon Amichay/Y&R/Interactive/Tel Aviv
• American Express "UNSTAGED: An Original Series from American Express" DIGITAS/New York/Momentum/New York
• Scope "See The Person" Leo Burnett/Melbourne
• American Cancer Society "Justin Bieber" The Martin Agency/Richmond
• American Cancer Society "Usher" The Martin Agency/Richmond
• Coachella "Golden Voice" Human Worldwide/New York
• Toyota Motor Sales "Sienna Swagger Wagon Music Video" Saatchi & Saatchi/Los Angeles
• Holiday Inn "Holiday Inn – Stay U Music" McCann Erickson/BYU/New York
• Gatorade "We Can Do It Now" TBWAChiatDay/Los Angeles
Events and Installations
• MTV "The Buried Life Interactive Storefront" Maude/Monster Media/New York
• IKEA "Facebook Showroom" Forsman & Bodenfors/Gothenburg
• Leo Burnett "David on Demand" Leo Burnett/Chicago
• Volvo Car Corporation "The Volvo Subject60 Experiment" Euro RSCG 4D/Amsterdam
• Starbucks "The Big Picture Campaign" BBDO/New York
• GE "Visable You" BBDO/New York
• YouTube "YouTube Play" Obscura Digital/Sunset Lane/Entertainment/Consortium Studios/San Francisco
• ESPN "2010 FIFA World Cup – One Game Changes Everything" Wieden+Kennedy/New York
• Bing/REDU "REDU Re: Form School" Creative Artists Agency/Los Angeles
• Procter & Gamble "Summit on the Summit: Kilimanjaro" @radical.media/New York
• American Express "UNSTAGED: An Original Series from American Express" DIGITAS/New York/Momentum/New York
• Time Warner Cable "TWC Step Thru the Screen at MLB All Star FanFest" OgilvyEntertainment/FAME Creative/Relevent/Encompass Media Group/Simply New/New York
• Daffy's "Daffy's Undressing Room" DeVito/Verdi/New York
• Scope "See the Person" Leo Burnett/Melbourne
• Intel "The Creators Project" Vice Magazine/Brooklyn
• Target "Target Kaleidoscopic Fashion Spectacular" Mother/New York
• DULUX VALENTINE "Walls are Dancing" BETC Euro RSCG/Paris
• ARTV "ARTVscope" Atelier Amuse/Westmount
• Warner Bros. Canada "Speed-date-a-dog" Atelier Amuse/Westmount
• WWF "Earth FM" Leo Burnett/Millers Point
• Canon Australia "Photo 5 Exhibition" Leo Burnett/Miller Point
• Yellow Pages "Reality Billboard" Shalmor Avnon Amichay/Y&R Interactive/Tel Aviv
Innovation
• Blu Dot "Real Good Experiment" mono/Supermarche/Minneapolis
• Forever 21 "Forever Fresh Digital Billboard" Space 150/Minneapolis
• V Australia "Perfect Bag" CAA/Los Angeles
• Bing/REDU "REDU Manifesto Video" CAA/Los Angeles
• American Express "My Movie Pitch from American Express" DIGITAS/Tribeca Film/New York
• Cisco "The Hunt Transmedia Experience" No Mimes Media/Juxt Interactive/Manhattan Beach
• Canon "World of EOS" Leo Burnett/Melbourne
Winner's will be announced at the House of Blues Los Angeles, on Wednesday, February 16, 2011.
One Show Entertainment celebrates the intersection between brands and entertainment by awarding innovation and creativity in this rapidly expanding area. Finalists compete for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations. Produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising, One Show Entertainment pays tribute to creative branding beyond traditional product placement.
"There's no better time to be in Hollywood than during awards season," said Mary Warlick, CEO of The One Club. "At a time when creative work is being honored by the most prestigious organizations in the world, The One Club will be recognizing the work of the people and organizations whose work is re-inventing the way we engage with entertainment, advertising and branding."
"We're very excited about the 2011 One Show Entertainment," continued Kevin Swanepoel, President The One Club. "This year's show will truly represent the cross section of entertainment and brands – from our stellar jury to our on-stage presentations — the event will be a true representation of how the collision of brands and entertainment have changed our worlds."
The 2011 One Show Entertainment Finalists are:
Television: Reality/Unscripted Series:
• Elle "Elle Presents: The City" CAA/Los Angeles
• Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles
• Grey Goose "Iconoclasts" @radical.media/New York
• Grey Goose "Rising Icons" @radical.media/New York
• PepsiCo "MTV Scratch + The Pepsi Refresh Project" MTV Scratch/New York
Television: Specials
• MTV Exit & Muse "MK Ultra" Colman Rasic/East Sydney
• Sony "The Rocket Project" 180LA/Santa Monica
• Procter & Gamble "Summit on the Summit: Kilimanjaro" @radical.media/New York
• Audi of America "Truth in Motion: The U.S. Ski Team's Road to Vancourver" MediaCom/New York
• Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season II" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season III" TBWAChiatDay/Los Angeles
Films: Documentaries
• Levi's "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland
• Stella Artois "Up There" Mekanism/San Francisco/Mother/New York
• Canon "Darren Jew" Leo Burnett/Millers Point
• Canon Australia "Stephen Dupont" Leo Burnett/Millers Point
• Nike (China) "Nike 2010 Fall Basketball Campaign Documentary" Wieden+Kennedy/Shanghai/CLIQASIA/Tito Limited
• Converse "Change the Game" Wieden+Kennedy/Shanghai/CLIQASIA
• Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season II" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season III" TBWAChiatDay/Los Angeles
Gaming: Online Gaming
• Volvo "Volvo Eclipse" Euro RSCG 4D/Amsterdam/Arnold/Boston
• Depaul UK "iHobo" Publicis/London/twentysix digital/Mr & Mrs Smith/Whileloop/The Mill
• Sony "Media Monster Wars" 180LA/Santa Monica
• American Express "Foursome Trivia Challenge" DIGITAS/New York/Momentum/New York/Wasserman Media Group
• KRAFT Foods "Oreo Dunking Fun Challenge" AKQA/Beijing
• Volkswagen "Scirocco Cup AR Challenge" Ogilvy/Beijing
• Scion "Take on the Machine AR Game" ATTIK/North Kingdom
• Frito-Lay "Battle of the Cheetos" Goodby, Silverstein & Partners/San Francisco
• Adidas "Slim Chin Gaming Experience" 180 Amsterdam
Gaming: Branded Mobile Games
• Bolthouse Farms "Xtreme Xrunch Kart" Crispin Porter + Bogusky/Boulder
• Subway "Daredevil Delivery" Soho Square/Beijing
Branded Applications
• Anheuser Busch-INBEV "Bud United/Paint Your Face App" DDB/Chicago/Tribal DDB/Amsterdam
• Best Buy "Movie Mode" Crispin Porter + Bogusky/Boulder
• AT&T "AT&T World Cup Headercam Banner" BBDO/New York Atmosphere BBDO/New York
• Campbell's Soup "Steamy iAd" BBDO/New York
• HBO/True Blood "True Blood Live Feed" BBDO/New York
• CUB "Cascade – Brewer's Nose" Droga5/TigerSpike/Sydney
• Wrigley's Juicy Fruit "Sweet Talk" Evolution Bureau/San Francisco
• P&G "Hello Baby – Pregnancy Calendar" StrawberryFrog/New York
• Webroot "Social Media Sobriety Test" TDA/Boulder
Online Branded Entertainment: Single
• Doritos "King of Ads" O Positive Films/MJZ London/Abbott Mead Vickers BBDO/London
• Renault "The Megane Experiment" Publicis London/Smuggler/London
• K-Swiss "Kenny Powers Gets Signed by K-Swiss" 72andSunny/Los Angeles
• Anheuser Busch-INBEV "Bud House" DDB/Chicago/Tribal DDB/Amsterdam
• Anheuser Busch-INBEV "Clothing Drive" DDB/Chicago
• Sony "The Rocket Project: We Have Lift-Off" 180LA/Santa Monica
• Adidas "Fast Don't Lie" 180LA/Santa Monica
• DC Shoes "Gymkhana THREE, Ultimate Playground" DC Shoes/Vista
• Elle "Premium Vintage" CAA/Los Angeles
• Honda "Honda Dreams: Into the Unknown" @radical.media/New York
• Sony "R&B" 180LA/Santa Monica
• Kraft/Capri Sun "The Disrespectoilds Disadventures" Ogilvy/KraftOne/Razorfish/Wild Brain/New York
• Stella Artois "Up There" Mekanism/San Francisco/Mother/New York
• Wrigley/Orbit "Dirty Shorts – The Dancer" Energy BBDO/DumbDumb & Electus/Chicago
• Wrigley/Orbit "Dirty Shorts – The Prom Date" Energy BBDO/DumbDumb & Electus/Chicago
• Kraft Foods "Love in Action" OgilvyOne Worldwide/Bold Ogilvy/Gerakas
• Doritos "Doritos Late Night" Goodby, Silverstein & Partners/Hi-Res!/San Francisco
• Frito-Lay "Doritos Late Night Rihanna" Goodby, Silverstein & Partners/San Francisco
• Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season II" TBWAChiatDay/Los Angeles
• Gatorade "REPLAY Season III" TBWAChiatDay/Los Angeles
Campaign
• AEG "AEG Perfunkt" The D4D/Huge/Los Angeles
• Bolthouse Farms "Munchies" Crispin Porter + Bogusky/Boulder
• American Legacy Foundation/MTV "The Real World: Zombieville" MTV On-Air Promos/New York
• Canon "Your Second Shot" Park Pictures/Dentsu America/New York
• Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles
• V Australia Perfect Project" CAA/Los Angeles
• HomeAway.com "Return of the Griswolds" Publicis/Seattle
• Friends of the Swifts NPO "Birds Mobile Reality Show" DraftFCB Shimoni Finkelstein Barki/Tel Aviv
• Levi's Strauss & Co. "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland
• Sony "The Rocket Project" 180LA/Santa Monica
• Electronic Arts "Medal of Honor Tier 1 Interview Series" DraftFCB/Bandito Brothers/San Francisco
• Toyota Motor Sales "Sienna Swagger Wagon Videos" Saatchi & Saatchi/Los Angeles
• Microsoft Xbox "Bright Falls" agencytwofifteen/San Francisco
• Microsoft Xbox "Halo Reach" agencytwofifteen/San Francisco
• Just Car Insurance "Canvas 2 Kickass" George Patterson Y&R/Melbourne
• Wrigley/Orbit "Dirty Shorts" Energy BBDO/DumbDumb & Electrus/Chicago
• Canon "Seconds With" Leo Burnett/Millers Point
• Nestle/Stouffers "Let's Fix Dinner" JWT/New York
• Dickies "Dickies 874 Campaign" Goodby, Silverstein & Partners/San Francisco
• Adidas "Adidas Basketball Slim Chin" 180 Amsterdam/180LA Santa Monica
Music
• AIDS Task Force "SDIA Project" Shalmor Avnon Amichay/Y&R/Interactive/Tel Aviv
• American Express "UNSTAGED: An Original Series from American Express" DIGITAS/New York/Momentum/New York
• Scope "See The Person" Leo Burnett/Melbourne
• American Cancer Society "Justin Bieber" The Martin Agency/Richmond
• American Cancer Society "Usher" The Martin Agency/Richmond
• Coachella "Golden Voice" Human Worldwide/New York
• Toyota Motor Sales "Sienna Swagger Wagon Music Video" Saatchi & Saatchi/Los Angeles
• Holiday Inn "Holiday Inn – Stay U Music" McCann Erickson/BYU/New York
• Gatorade "We Can Do It Now" TBWAChiatDay/Los Angeles
Events and Installations
• MTV "The Buried Life Interactive Storefront" Maude/Monster Media/New York
• IKEA "Facebook Showroom" Forsman & Bodenfors/Gothenburg
• Leo Burnett "David on Demand" Leo Burnett/Chicago
• Volvo Car Corporation "The Volvo Subject60 Experiment" Euro RSCG 4D/Amsterdam
• Starbucks "The Big Picture Campaign" BBDO/New York
• GE "Visable You" BBDO/New York
• YouTube "YouTube Play" Obscura Digital/Sunset Lane/Entertainment/Consortium Studios/San Francisco
• ESPN "2010 FIFA World Cup – One Game Changes Everything" Wieden+Kennedy/New York
• Bing/REDU "REDU Re: Form School" Creative Artists Agency/Los Angeles
• Procter & Gamble "Summit on the Summit: Kilimanjaro" @radical.media/New York
• American Express "UNSTAGED: An Original Series from American Express" DIGITAS/New York/Momentum/New York
• Time Warner Cable "TWC Step Thru the Screen at MLB All Star FanFest" OgilvyEntertainment/FAME Creative/Relevent/Encompass Media Group/Simply New/New York
• Daffy's "Daffy's Undressing Room" DeVito/Verdi/New York
• Scope "See the Person" Leo Burnett/Melbourne
• Intel "The Creators Project" Vice Magazine/Brooklyn
• Target "Target Kaleidoscopic Fashion Spectacular" Mother/New York
• DULUX VALENTINE "Walls are Dancing" BETC Euro RSCG/Paris
• ARTV "ARTVscope" Atelier Amuse/Westmount
• Warner Bros. Canada "Speed-date-a-dog" Atelier Amuse/Westmount
• WWF "Earth FM" Leo Burnett/Millers Point
• Canon Australia "Photo 5 Exhibition" Leo Burnett/Miller Point
• Yellow Pages "Reality Billboard" Shalmor Avnon Amichay/Y&R Interactive/Tel Aviv
Innovation
• Blu Dot "Real Good Experiment" mono/Supermarche/Minneapolis
• Forever 21 "Forever Fresh Digital Billboard" Space 150/Minneapolis
• V Australia "Perfect Bag" CAA/Los Angeles
• Bing/REDU "REDU Manifesto Video" CAA/Los Angeles
• American Express "My Movie Pitch from American Express" DIGITAS/Tribeca Film/New York
• Cisco "The Hunt Transmedia Experience" No Mimes Media/Juxt Interactive/Manhattan Beach
• Canon "World of EOS" Leo Burnett/Melbourne
Winner's will be announced at the House of Blues Los Angeles, on Wednesday, February 16, 2011.