Press
The One Club Celebrates Its 30th Anniversary By Shaking Up The Annual One Show Awards
The One Show
Apr 25, 2005
NEW YORK (April 25, 2005) - For the first time in its 30-year history, The One Club will host two of advertising's most anticipated awards ceremonies under a single roof. Winners will be announced in One Show, One Show Design and One Show Interactive on May 11th. The ceremonies will be held simultaneously in adjacent theaters in Jazz at Lincoln Center, a dramatic new performance venue in New York City. On video monitors located in each auditorium, attendees at both presentations will be able to view highlights of the best television, print, radio, design and interactive campaigns at the same time.
Winners in all One Show awards competitions receive Gold, Silver and Bronze Pencils, considered the zenith of achievement within the advertising industry. All finalists will receive Merit Awards. The contenders were selected from nearly 17,000 entries worldwide.
"The One Club was the first to acknowledge the profound impact of new media when we launched One Show Interactive eight years ago," noted Mary Warlick, Executive Director of the One Club, the foremost organization for recognizing and promoting excellence in advertising. "By simultaneously presenting the One Show and One Show Interactive awards this year, we recognize the importance of total integration in successful advertising."
There are other landmarks in The One Club's 30th anniversary year. In addition to a new venue and simultaneous awards shows, One Show Design, a competition that recognizes the year's best advertising design, boasted a record-breaking number of entries from 34 countries. Altogether, 58 countries submitted entries in the One Show, One Show Interactive and One Show Design. The One Club has also created its first-ever viral advertising campaign, a tongue-in-cheek spoof of substance abuse in the sports world based on current news headlines.
The entire campaign and the dual ceremonies show where the industry is heading," said David Baldwin, President of The One Club and Executive Creative Director of McKinney Advertising in Durham, NC. "It is no longer about just print and television, but about great ideas. Winning a Pencil can turn the creative agency into an overnight star." Baldwin cited 180 Amsterdam and Crispin, Porter + Bogusky, whose ground-breaking work for adidas and MINI Cooper respectively won each agency top awards in recent years. Details on tickets: Pre-event cocktail reception, One Show at The Rose Theater and after party: $180; One Show (show only) and after party: $80; pre-event cocktail reception, One Show Interactive at the Allen Room, and after party: $120; One Show Interactive (show only) and after party $60. Busing will be available to transport attendees from the new state-of-the-art Jazz at Lincoln Center, Time Warner Center, Broadway at 60th Street, to the after party at Studio 450, 450 West 31st Street. For further information, e-mail tickets@oneclub.org.
For interviews related to The One Club, The One Show, One Show Design, The One Show Interactive or The One Show Education Festival, please contact Diane Stefani or Tom Suiter at The Rosen Group at 212/255-8455. Also for more information, please visit The One Club web site at www.oneclub.org.
The One Club is the world's foremost organization for the recognition and promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual awards competitions: The One Show, One Show Design and One Show Interactive, which culminate in awards ceremonies held in New York City each May.
As part of The One Club's mission to support the next generation of advertising professionals, the organization nurtures emerging talent through scholarships, portfolio reviews and an annual student exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and The One Show and One Show Interactive annuals.
Winners in all One Show awards competitions receive Gold, Silver and Bronze Pencils, considered the zenith of achievement within the advertising industry. All finalists will receive Merit Awards. The contenders were selected from nearly 17,000 entries worldwide.
"The One Club was the first to acknowledge the profound impact of new media when we launched One Show Interactive eight years ago," noted Mary Warlick, Executive Director of the One Club, the foremost organization for recognizing and promoting excellence in advertising. "By simultaneously presenting the One Show and One Show Interactive awards this year, we recognize the importance of total integration in successful advertising."
There are other landmarks in The One Club's 30th anniversary year. In addition to a new venue and simultaneous awards shows, One Show Design, a competition that recognizes the year's best advertising design, boasted a record-breaking number of entries from 34 countries. Altogether, 58 countries submitted entries in the One Show, One Show Interactive and One Show Design. The One Club has also created its first-ever viral advertising campaign, a tongue-in-cheek spoof of substance abuse in the sports world based on current news headlines.
The entire campaign and the dual ceremonies show where the industry is heading," said David Baldwin, President of The One Club and Executive Creative Director of McKinney Advertising in Durham, NC. "It is no longer about just print and television, but about great ideas. Winning a Pencil can turn the creative agency into an overnight star." Baldwin cited 180 Amsterdam and Crispin, Porter + Bogusky, whose ground-breaking work for adidas and MINI Cooper respectively won each agency top awards in recent years. Details on tickets: Pre-event cocktail reception, One Show at The Rose Theater and after party: $180; One Show (show only) and after party: $80; pre-event cocktail reception, One Show Interactive at the Allen Room, and after party: $120; One Show Interactive (show only) and after party $60. Busing will be available to transport attendees from the new state-of-the-art Jazz at Lincoln Center, Time Warner Center, Broadway at 60th Street, to the after party at Studio 450, 450 West 31st Street. For further information, e-mail tickets@oneclub.org.
For interviews related to The One Club, The One Show, One Show Design, The One Show Interactive or The One Show Education Festival, please contact Diane Stefani or Tom Suiter at The Rosen Group at 212/255-8455. Also for more information, please visit The One Club web site at www.oneclub.org.
The One Club is the world's foremost organization for the recognition and promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual awards competitions: The One Show, One Show Design and One Show Interactive, which culminate in awards ceremonies held in New York City each May.
As part of The One Club's mission to support the next generation of advertising professionals, the organization nurtures emerging talent through scholarships, portfolio reviews and an annual student exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and The One Show and One Show Interactive annuals.