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The One Club Announces 6th Annual One Show China

The One Club

Nov 22, 2006

International Industry Heavyweights Team Up to Nurture Creative Talent in the People’s Republic of China

New York, NY (November 22, 2006) – The One Club has invited a stellar group of advertising professionals to educate and mentor a select group of students from throughout the People’s Republic of China for the 6th Annual One Show China Creative Workshops beginning in December.

The industry heavyweights joining One Club Marketing and Interactive Director Kevin Swanepoel and Education Director Maiko Shiratori include Joe Duffy (Duffy & Partners, USA), Ross Chowles (The Jupiter Drawing Room, South Africa), Tay Guan Hin (JWT, Singapore), Lim Sau Hoong (10AM Communications, Singapore), Dirk Eschenbacher (OgilvyOne, Beijing), Frank Hahn (Wieden & Kennedy, Shanghai) and Spencer Wong (McCann Erickson, Hong Kong/Shanghai).

"By holding the workshops in the two major advertising centers, we are seeing a significant growth in our education program in China," said Swanepoel. "This is a unique opportunity for students in China to have hands-on experience with highly respected creative directors from around the world."

A record-breaking 1,831 entries were submitted from 119 universities and 57 agencies spanning 30 provinces and municipal cities in China. Only 168 finalists were chosen to participate in the One Show China Workshops. Judges selected the students from their work on two client briefs: MasterCard and HybridCenter.org.

"The work submitted by some of the students was truly exceptional this year," said Joyce King Thomas, One Show China 2006 judge, One Club board member and Chief Creative Officer at McCann Erickson, the agency of record for MasterCard.

The One Show China 2006 awards ceremony will be held on December 3rd in Beijing. Winners will receive gold, silver and bronze certificates. All finalists will receive certificates of merit.

Below is the full list of creative professionals attending the One Show China Workshops:

  • Joe Duffy (Duffy & Partners, USA)
  • Ross Chowles (The Jupiter Drawing Room, South Africa)
  • Dave Holloway (Northern Lights, USA)
  • Dave Arnold (Euro RSCG, USA)
  • Tay Guan Hin (JWT, Singapore)
  • Lim Sau Hoong (10AM Communications, Singapore)

Local Executive Creative Directors participating this year include:
  • Dirk Eschenbacher (OgilvyOne, Beijing)
  • Yue Chee Guan (Grey, Beijing)
  • Ruth Lee (Leo Burnett, China)
  • Larry Ong (Publicis, China)
  • Frank Hahn (Wieden & Kennedy, Shanghai)
  • Murphy Chou (Ogilvy & Mather, Shanghai)
  • Eddie Wong, (Euro RSCG, Shanghai)
  • Lo Sheung Yan (JWT, Shanghai)
  • Spencer Wong (McCann Erickson, Hong Kong/Shanghai)

To arrange an interview with Kevin Swanepoel, please contact Diane Stefani at 212-255-8455 or diane@rosengrouppr.com.
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