Advertising & Design Books
Idea Industry by Brett Robbs & Deborah Morrison
How to Crack the Advertising Career Code
Ever wonder what an account planner does? Or what it takes to get a job in the creative department at an ad agency? Idea Industry explains everything you ever wanted to know about the advertising industry, from what people do to how to get a job. With interviews from experienced professionals, Idea Industry unlocks the secret to a successful career in the fast-paced advertising industry.