The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

Wieden+Kennedy / Portland

Nike Just Do It 'Dream Crazy' Client: Nike Category: Integrated Campaign Points: 75.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Integrated Campaign Points: 50.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Creative Effectiveness / Single Country or Region Points: 50.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Out-of-Home / Billboards & Transit - Single Points: 50.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Social Engagement / Community Building Points: 50.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Integrated Campaign Points: 25.0

The Return of Colonel Sanders 2018 Client: KFC Category: Integrated Campaign / Online Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Promotional / Collateral / Posters - Single Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Social Post / Single Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Television & VOD / Long Form - Single Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Television & VOD / Long Form - Campaign Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Television & VOD / Varying Length Campaign Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Creative Effectiveness / Single Country or Region Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Out-of-Home / Billboards & Transit - Single Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Social Engagement / Community Building Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Brand Voice Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Cultural Driver Points: 25.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Promotional / Collateral / Posters - Campaign Points: 15.0

Nike JDI Dream Crazier Client: Nike Category: Television & VOD / Long Form - Single Points: 15.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Craft / Writing Points: 15.0

No B.S. Client: RXBAR Category: Integrated Campaign Points: 10.0

Nike Just Do It 'Dream Crazy' Chicago Marathon Client: Nike Category: Publishing / Magazine - Single Points: 10.0

Nike Just Do It 'Dream Crazy' Chicago Marathon Client: Nike Category: Out-of-Home / Billboards & Transit - Single Points: 10.0

No B.S. Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign Points: 10.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Extended Campaign - Posters & Out of Home Points: 10.0

Nike Just Do It 'Dream Crazy' Client: Nike Category: Craft / Writing Points: 10.0

Nike JDI Dream Crazier Client: Nike Category: Short Form Video / Single Points: 10.0

No B.S. Client: RXBAR Category: Online Films & Video / Short Form - Campaign Points: 10.0

Game of GO Client: Nike Category: Experiential / Environmental / Outdoor Spaces Points: 10.0

Nike Just Do It 'Dream Crazy' Chicago Marathon Client: Nike Category: Promotional / Collateral / Posters - Single Points: 2.0

B.S. Hotline Client: RXBAR Category: Social Engagement / User-Generated Content Points: 2.0

No B.S. Client: RXBAR Category: Television & VOD / Short Form - Campaign Points: 2.0

No B.S. Client: RXBAR Category: Extended Campaign - Posters & Out of Home Points: 2.0

Serena: Voice of Belief Client: Nike Category: Television & VOD / Long Form - Single Points: 2.0

Game of GO Client: Nike Category: Craft - Visual & Audio Craft / Animation Points: 2.0

The One Show

Year

Year

2019

2019

Discipline

Discipline

All

All

Award

Award

All

All

Year

2019

Year

2019

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One ShowAgency Rankings

Wieden+Kennedy / Portland

Client

Title

Category

Award

Points

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Integrated Campaign

Award: 2019 Integrated Best of Show Pencil

Points: 75.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Integrated Campaign

Award: 2019 Integrated Best of Discipline Pencil

Points: 50.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Creative Effectiveness / Single Country or Region

Award: 2019 Creative Effectiveness Best of Discipline Pencil

Points: 50.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Out-of-Home / Billboards & Transit - Single

Award: 2019 Print & Outdoor Best of Discipline Pencil

Points: 50.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Social Engagement / Community Building

Award: 2019 Social Media Best of Discipline Pencil

Points: 50.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Integrated Campaign

Award: 2019 Integrated Gold Pencil

Points: 25.0

Client: KFC

Title: The Return of Colonel Sanders 2018

Category: Integrated Campaign / Online

Award: 2019 Integrated Gold Pencil

Points: 25.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Promotional / Collateral / Posters - Single

Award: 2019 Print & Outdoor Gold Pencil

Points: 25.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Social Post / Single

Award: 2019 Social Media Gold Pencil

Points: 25.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Television & VOD / Long Form - Single

Award: 2019 Film Gold Pencil

Points: 25.0

Client: Nike

Title: Nike Just Do It 'Dream Crazy'

Category: Television & VOD / Long Form - Campaign

Award: 2019 Film Gold Pencil

Points: 25.0

One Show
Agency Rankings

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Integrated Campaign

Award:
2019 Integrated Best of Show Pencil

Points:
75.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Integrated Campaign

Award:
2019 Integrated Best of Discipline Pencil

Points:
50.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Creative Effectiveness / Single Country or Region

Award:
2019 Creative Effectiveness Best of Discipline Pencil

Points:
50.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Out-of-Home / Billboards & Transit - Single

Award:
2019 Print & Outdoor Best of Discipline Pencil

Points:
50.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Social Engagement / Community Building

Award:
2019 Social Media Best of Discipline Pencil

Points:
50.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Integrated Campaign

Award:
2019 Integrated Gold Pencil

Points:
25.0

Client:
KFC

Title:
The Return of Colonel Sanders 2018

Category:
Integrated Campaign / Online

Award:
2019 Integrated Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Promotional / Collateral / Posters - Single

Award:
2019 Print & Outdoor Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Social Post / Single

Award:
2019 Social Media Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Television & VOD / Long Form - Single

Award:
2019 Film Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Television & VOD / Long Form - Campaign

Award:
2019 Film Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Television & VOD / Varying Length Campaign

Award:
2019 Film Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Creative Effectiveness / Single Country or Region

Award:
2019 Creative Effectiveness Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Out-of-Home / Billboards & Transit - Single

Award:
2019 Print & Outdoor Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Social Engagement / Community Building

Award:
2019 Social Media Gold Pencil

Points:
25.0

Client:
Nike

Title:
Nike Just Do It 'Dream Crazy'

Category:
Brand Voice

Award:
2019 Public Relations Gold Pencil