The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Outdoor / Outdoor: Campaign
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: Carmichael Lynch Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Radio / Consumer Radio: Campaign
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Ernest G. Mortensens Forlag Category: International Foreign Language Commercial
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Cheryl Robb Category: Collateral / Collateral Direct Mail: Campaign
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Job Training Category: Public Service/Political / Public Service/Political Television: Single
Agency: Young & Rubicam / New York Client: United Negro College Fund / Ad Council Category: Public Service/Political / Public Service/Political Television: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Weiss Whitten Carroll Stagliano / New York Client: Weiss Whitten Carrol Stagliano Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Scali McCabe Sloves / New York Client: Fedders Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Meldrum & Fewsmith / Cleveland Client: American Yoga Association Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Butterfield Day DeVito Hockney / London Client: Windsor Health Care Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Color One Page or Spread: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Campbell-Mithun-Esty / Minneapolis Client: National Easter Seal Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Admen Against Big Logos / El Segundo Client: Atlantic Exterminating Category: Collateral / Collateral Direct Mail: Single
Agency: Caesar/Wellinger Group / Farmington Hills, MI Client: August Productions Category: Collateral / Collateral Direct Mail: Single
Agency: McElligott Wright Morrison White / Minneapolis Client: Memorial Blood Center of Minneapolis Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: The Martin Agency / Richmond Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: The Edison Group / Minneapolis Client: Sam Wosmek Retouching Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: Guess? / Los Angeles Client: Guess? Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign

1992 Advertising Silver Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Trade / Trade B/W 1 Page or Spread: Single

92041A

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92030A

1992 Advertising Silver Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Outdoor / Outdoor: Campaign

92033A

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Carmichael Lynch

Collateral / Collateral Brochures Other Than by Mail

92048A

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92018A

1992 Advertising Silver Pencil

The Richards Group / Dallas

Motel 6

Radio / Consumer Radio: Campaign

92082R

1992 Advertising Silver Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Ernest G. Mortensens Forlag

International Foreign Language Commercial

92117T

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Any Size B/W or Color: Campaign

92044A

1992 Advertising Silver Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Any Size B/W or Color: Campaign

92045A

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92012A

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign

92028A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Cheryl Robb

Collateral / Collateral Direct Mail: Campaign

92058A

1992 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Goodwill Job Training

Public Service/Political / Public Service/Political Television: Single

92075T

1992 Advertising Silver Pencil

Young & Rubicam / New York

United Negro College Fund / Ad Council

Public Service/Political / Public Service/Political Television: Single

92076T

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

92079R

1992 Advertising Silver Pencil

Weiss Whitten Carroll Stagliano / New York

Weiss Whitten Carrol Stagliano

Non-Broadcast / Non-Broadcast Out-of-Home

92114T

1992 Advertising Silver Pencil

Scali McCabe Sloves / New York

Fedders

Collateral / Collateral P.O.P.

92061A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

92009A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92050A

1992 Advertising Silver Pencil

Follis DeVito Verdi / New York

Daffy's

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92006A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92015A

1992 Advertising Silver Pencil

Meldrum & Fewsmith / Cleveland

American Yoga Association

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92020A

1992 Advertising Bronze Pencil

Butterfield Day DeVito Hockney / London

Windsor Health Care

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92003A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92004A

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Color One Page or Spread: Single

92017A2

1992 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92065A

1992 Advertising Bronze Pencil

Campbell-Mithun-Esty / Minneapolis

National Easter Seal Society

Public Service/Political / Public Service/Political Radio: Single

92073R

1992 Advertising Bronze Pencil

Admen Against Big Logos / El Segundo

Atlantic Exterminating

Collateral / Collateral Direct Mail: Single

92055A

1992 Advertising Bronze Pencil

Caesar/Wellinger Group / Farmington Hills, MI

August Productions

Collateral / Collateral Direct Mail: Single

92056A

1992 Advertising Bronze Pencil

McElligott Wright Morrison White / Minneapolis

Memorial Blood Center of Minneapolis

Non-Broadcast / Non-Broadcast Cinema/Video

92112T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92023A

1992 Advertising Bronze Pencil

The Martin Agency / Richmond

Amnesty International

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92071A

1992 Advertising Bronze Pencil

The Edison Group / Minneapolis

Sam Wosmek Retouching

Trade / Trade B/W 1 Page or Spread: Single

92037A

1992 Advertising Bronze Pencil

Cole & Weber / Portland

The Oregonian

Trade / Trade B/W 1 Page or Spread: Single

92042A

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92031A

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92034A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92026A

1992 Advertising Bronze Pencil

Guess? / Los Angeles

Guess?

Collateral / Collateral Brochures Other Than by Mail

92049A

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

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