The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ketchum Advertising / Pittsburgh Client: Pittsburgh Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: The Amy Burack Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Campaign
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: WONGDOODY / Seattle Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Young & Rubicam / Johannesburg Client: Bosch Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Borders Perrin & Norrander / Seattle Client: Alaska Sightseeing/Cruise West Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Vitruvio/Leo Burnett / Madrid Client: Palladium Fitness Center Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: BBDO / Vancouver Client: Vancouver Sun/Vancouver Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Hampel Stefanides / New York Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Leonard/Monahan / Providence Client: British Bulldog Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Hot Bot/Wired Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Ammirati Puris Lintas / New York Client: Stanley Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Arnold Advertising / McLean, VA Client: National Geographic Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Austin Kelley Advertising / Atlanta Client: U.S. Space & Rocket Center Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Brown-Forman Bolla Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Clemenger Harvie / Melbourne Client: Triple M Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Earle Palmer Brown / Richmond Client: Albemarle Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: 1576 Advertising / Edinburgh Client: 1576 Advertising Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: ESPNews Category: Trade Advertising / Trade Color Full Page or Spread: Single

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

97_0540R

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

1997 Advertising Merit Award

Ketchum Advertising / Pittsburgh

Pittsburgh Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

97_0411A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

The Amy Burack Company

Collateral Advertising / Collateral Direct Mail: Campaign

97_0412A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Campaign

97_0413A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Campaign

97_0599T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Campaign

97_0600T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Campaign

97_0601T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Campaign

97_0602T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Television / Consumer Television :30 Campaign

97_0603T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Campaign

97_0604T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0605T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

97_0606T

1997 Advertising Merit Award

WONGDOODY / Seattle

FOX Sports

Consumer Television / Consumer Television :30 Campaign

97_0607T

1997 Advertising Merit Award

Young & Rubicam / Johannesburg

Bosch

Non-Broadcast / Non-Broadcast: Cinema

97_0622T

1997 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Alaska Sightseeing/Cruise West

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0280A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0281A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0282A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0283A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0284A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon Sunglasses

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0285A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0286A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0287A

1997 Advertising Merit Award

Vitruvio/Leo Burnett / Madrid

Palladium Fitness Center

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0288A

1997 Advertising Merit Award

BBDO / Vancouver

Vancouver Sun/Vancouver Film Festival

Public Service/Political / Public Service/Political Television: Campaign

97_0528T

1997 Advertising Merit Award

Hampel Stefanides / New York

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Campaign

97_0529T

1997 Advertising Merit Award

Leonard/Monahan / Providence

British Bulldog

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0289A

1997 Advertising Merit Award

Mad Dogs & Englishmen / New York

Hot Bot/Wired

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0290A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0291A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0292A

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

Stanley

Trade Advertising / Trade Color Full Page or Spread: Single

97_0326A

1997 Advertising Merit Award

Arnold Advertising / McLean, VA

National Geographic

Trade Advertising / Trade Color Full Page or Spread: Single

97_0327A

1997 Advertising Merit Award

Austin Kelley Advertising / Atlanta

U.S. Space & Rocket Center

Trade Advertising / Trade Color Full Page or Spread: Single

97_0328A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0329A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0330A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Brown-Forman Bolla

Trade Advertising / Trade Color Full Page or Spread: Single

97_0331A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Trade Advertising / Trade Color Full Page or Spread: Single

97_0332A

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Triple M

Trade Advertising / Trade Color Full Page or Spread: Single

97_0333A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade Color Full Page or Spread: Single

97_0334A

1997 Advertising Merit Award

Earle Palmer Brown / Richmond

Albemarle Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0335A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0336A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0337A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0338A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

1576 Advertising

Trade Advertising / Trade Color Full Page or Spread: Single

97_0339A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPNews

Trade Advertising / Trade Color Full Page or Spread: Single

97_0340A

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