The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Borders Perrin & Norrander / Seattle Client: Alaska Sightseeing/Cruise West Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Vitruvio/Leo Burnett / Madrid Client: Palladium Fitness Center Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Pioneer Electronics USA Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: BDDP Mancebo Kaye / Madrid Client: Onda 10 Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Morrow Snowboards Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Bozell Worldwide / Southfield, MI Client: Chrysler Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Bozell Worldwide / Southfield, MI Client: Chrysler Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Delvico Bates / Madrid Client: Combe Europa Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Sunset Marquis Hotel Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

1997 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Alaska Sightseeing/Cruise West

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0280A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0281A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0282A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0283A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0284A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon Sunglasses

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0285A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0286A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0287A

1997 Advertising Merit Award

Vitruvio/Leo Burnett / Madrid

Palladium Fitness Center

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0288A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0181A

1997 Advertising Merit Award

BBDO West / Los Angeles

Pioneer Electronics USA

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0182A

1997 Advertising Merit Award

BDDP Mancebo Kaye / Madrid

Onda 10

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0183A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Morrow Snowboards

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0184A

1997 Advertising Merit Award

Bozell Worldwide / Southfield, MI

Chrysler Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0185A

1997 Advertising Merit Award

Bozell Worldwide / Southfield, MI

Chrysler Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0186A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0187A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0188A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0189A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0190A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0191A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0192A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0193A

1997 Advertising Merit Award

Delvico Bates / Madrid

Combe Europa

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0194A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0195A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0196A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Sunset Marquis Hotel

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0197A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0198A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0199A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0200A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0201A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0202A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0203A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0204A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0205A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0206A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0207A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0208A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0209A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0210A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0211A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0212A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0213A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0214A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0215A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0216A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0217A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0218A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0219A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0220A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0221A

Follow Us