The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goldberg Moser O'Neill / San Francisco Client: Optiva Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: GSD&M Advertising / Austin Client: Lennox Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / New York Client: American International Group Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Sietsema Engel and Partners / Minneapolis Client: Radio in the Nude Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: DM9 Publicidade / São Paulo Client: Brazillian Post Office Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Houston Herstek Favat / Boston Client: Converse-International Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: GT Interactive Software Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Nowhere Near Agency: Ground Zero / Santa Monica Client: Howard & Phil's Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Campaign
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Outdoor / Outdoor: Campaign
Agency: J. Walter Thompson / New York Client: The New Republic Magazine Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Outdoor / Outdoor: Campaign
Agency: Beber Silverstein / Miami Client: Miami Motorsports Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Cross-Eyed Films / New York Client: Texas-Wisconsin Border Cafe Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Hunt Adkins / Minneapolis Client: VH-1 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: WONGDOODY / Seattle Client: FOX Sports Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign

1997 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Optiva Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0319A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0320A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0321A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0322A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0323A

1997 Advertising Merit Award

Ogilvy & Mather / New York

American International Group

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0324A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Radio in the Nude

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0325A

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0255A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0256A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0257A

1997 Advertising Merit Award

DM9 Publicidade / São Paulo

Brazillian Post Office

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0258A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0259A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0260A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0261A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0262A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0263A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0264A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0265A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0266A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0267A

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Converse-International

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0268A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0269A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

GT Interactive Software

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0270A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0271A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0272A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0273A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0274A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0275A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0276A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0277A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0278A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0279A

1997 Advertising Merit Award

Ground Zero / Santa Monica

Howard & Phil's

Nowhere Near

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0658A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Campaign

97_0314A

1997 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Outdoor / Outdoor: Campaign

97_0315A

1997 Advertising Merit Award

J. Walter Thompson / New York

The New Republic Magazine

Outdoor / Outdoor: Campaign

97_0316A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Campaign

97_0317A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Outdoor / Outdoor: Campaign

97_0318A

1997 Advertising Merit Award

Beber Silverstein / Miami

Miami Motorsports

Consumer Television / Consumer Television Under $50,000 Budget

97_0617T

1997 Advertising Merit Award

Cross-Eyed Films / New York

Texas-Wisconsin Border Cafe

Consumer Television / Consumer Television Under $50,000 Budget

97_0618T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television Under $50,000 Budget

97_0619T

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

VH-1

Consumer Television / Consumer Television Under $50,000 Budget

97_0620T

1997 Advertising Merit Award

WONGDOODY / Seattle

FOX Sports

Consumer Television / Consumer Television Under $50,000 Budget

97_0621T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

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