The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Cahan & Associates / San Francisco Client: Cadence Design Systems Category: Collateral Advertising / Collateral: Brochures
Agency: Cahan & Associates / San Francisco Client: Cor Therapeutics Category: Collateral Advertising / Collateral: Brochures
Agency: Clarity Coverdale Fury / Minneapolis Client: Millenium Import Co. Category: Collateral Advertising / Collateral: Brochures
Agency: Goodby Silverstein & Partners / San Francisco Client: Southwestern Bell Category: Collateral Advertising / Collateral: Brochures
Agency: Goodby Silverstein & Partners / San Francisco Client: Williams-Sonoma Category: Collateral Advertising / Collateral: Brochures
Agency: Nickelodeon/MTV Networks / New York Client: Nick at Nite Category: Collateral Advertising / Collateral: Brochures
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Daimler-Benz Category: Collateral Advertising / Collateral: Brochures
Agency: TBWA Chiat/Day / Venice Client: Sony Computer Entertainment Category: Collateral Advertising / Collateral: Brochures
Agency: Agency.com Client: Nike Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Razorfish Client: Maverick Records Category: Direct Marketing / Direct Marketing - Web Site
Agency: Siegel & Gale Client: Eastman Kodak Category: Direct Marketing / Direct Marketing - Web Site
Agency: Siegel & Gale Client: Eastman Kodak Category: Direct Marketing / Direct Marketing - Web Site
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ernest Kim Client: Ernest Kim Category: Self-Promotion / Self-Promotion - Web Site
Agency: Hollington Client: Hollington Category: Self-Promotion / Self-Promotion - Web Site
Agency: Oven Digital Client: Oven Digital Category: Self-Promotion / Self-Promotion - Web Site
Agency: Razorfish Client: Razorfish Category: Self-Promotion / Self-Promotion - Web Site
Agency: Resource Marketing Client: Melcher Media Category: Self-Promotion / Self-Promotion - Web Site
Agency: Sigma6 Client: Sigma6 Category: Self-Promotion / Self-Promotion - Web Site
Agency: Sigma6 Client: Sigma6 Category: Self-Promotion / Self-Promotion - Web Site
Agency: Gee Jeffrey & Partners / Toronto Client: Rogers Cantel Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: TBWA Simons Palmer / London Client: Sony Playstation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Fallon McElligott / Minneapolis Client: Dunwoody Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Net#Work / Johannesburg Client: Seagram SA Category: Consumer Radio / Consumer Radio: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Radio / Consumer Radio: Single
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: New Media Labs Client: Hot Jobs Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Advertising Merit Award

Cahan & Associates / San Francisco

Cadence Design Systems

Collateral Advertising / Collateral: Brochures

98322A

1998 Advertising Merit Award

Cahan & Associates / San Francisco

Cor Therapeutics

Collateral Advertising / Collateral: Brochures

98323A

1998 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Millenium Import Co.

Collateral Advertising / Collateral: Brochures

98324A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Southwestern Bell

Collateral Advertising / Collateral: Brochures

98325A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Williams-Sonoma

Collateral Advertising / Collateral: Brochures

98326A

1998 Advertising Merit Award

Nickelodeon/MTV Networks / New York

Nick at Nite

Collateral Advertising / Collateral: Brochures

98327A

1998 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Daimler-Benz

Collateral Advertising / Collateral: Brochures

98328A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Sony Computer Entertainment

Collateral Advertising / Collateral: Brochures

98329A

1998 Interactive Merit Award

Agency.com

Nike

Direct Marketing / Direct Marketing - Web Site

98131N

1998 Interactive Merit Award

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98132N

1998 Interactive Merit Award

Razorfish

Maverick Records

Direct Marketing / Direct Marketing - Web Site

98133N

1998 Interactive Merit Award

Siegel & Gale

Eastman Kodak

Direct Marketing / Direct Marketing - Web Site

98134N

1998 Interactive Merit Award

Siegel & Gale

Eastman Kodak

Direct Marketing / Direct Marketing - Web Site

98135N

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98494T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television :30 Campaign

98495T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

98496T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

98497T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

98498T

1998 Interactive Merit Award

Ernest Kim

Ernest Kim

Self-Promotion / Self-Promotion - Web Site

98137N

1998 Interactive Merit Award

Hollington

Hollington

Self-Promotion / Self-Promotion - Web Site

98138N

1998 Interactive Merit Award

Oven Digital

Oven Digital

Self-Promotion / Self-Promotion - Web Site

98139N

1998 Interactive Merit Award

Razorfish

Razorfish

Self-Promotion / Self-Promotion - Web Site

98140N

1998 Interactive Merit Award

Resource Marketing

Melcher Media

Self-Promotion / Self-Promotion - Web Site

98141N

1998 Interactive Merit Award

Sigma6

Sigma6

Self-Promotion / Self-Promotion - Web Site

98142N

1998 Interactive Merit Award

Sigma6

Sigma6

Self-Promotion / Self-Promotion - Web Site

98143N

1998 Advertising Merit Award

Gee Jeffrey & Partners / Toronto

Rogers Cantel

Non-Broadcast / Non-Broadcast: Cinema

98513T

1998 Advertising Merit Award

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98514T

1998 Advertising Merit Award

TBWA Simons Palmer / London

Sony Playstation

Non-Broadcast / Non-Broadcast: Cinema

98515T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Dunwoody

Consumer Radio / Consumer Radio: Single

98427R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98428R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98429R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98430R

1998 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

98431R

1998 Advertising Merit Award

Net#Work / Johannesburg

Seagram SA

Consumer Radio / Consumer Radio: Single

98432R

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Radio / Consumer Radio: Single

98433R

1998 Interactive Merit Award

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98128N

1998 Interactive Merit Award

New Media Labs

Hot Jobs

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98129N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98130N

1998 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

98459T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98460T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98461T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98462T

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