The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: New Media Labs Client: Hot Jobs Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Cramer-Krasselt / Chicago Client: XXX Condoms Category: Collateral Advertising / Collateral: Posters
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Category: Collateral Advertising / Collateral: Posters
Agency: Ogilvy & Mather Canada / Toronto Client: Jaguar Canada Category: Collateral Advertising / Collateral: Posters
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Posters
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Collateral Advertising / Collateral: Posters
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bozell Worldwide Client: Michigan Vietnam Monument Commission Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Bozell Worldwide Client: St. Vincent & Sarah Fisher Center Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: J. Walter Thompson Client: United States Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Japan Automobile Manufacturers Association Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Snack Food Association/National Potato Promotion Board Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: @radical.media Client: Mr. Holland's Opus Foundation Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Tumble Interactive Media Client: The Church of Jesus Christ and Latter-Day Saints Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: ALMAP/BBDO / São Paulo Client: Pepsi-Cola Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: ALMAP/BBDO / São Paulo Client: Volkswagen Brazil Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Delvico Bates / Barcelona Client: Planeta Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo PB Sverige / Volvo V70 AWD Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Scholz & Friends / Berlin Client: Berliner Zeitung Category: International Foreign Language Commercial / Foreign Language Commercial: Television

1998 Interactive Merit Award

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98128N

1998 Interactive Merit Award

New Media Labs

Hot Jobs

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98129N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98130N

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98378A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98379A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98380A

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

XXX Condoms

Collateral Advertising / Collateral: Posters

98381A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy

Collateral Advertising / Collateral: Posters

98382A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Jaguar Canada

Collateral Advertising / Collateral: Posters

98383A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Posters

98384A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Collateral Advertising / Collateral: Posters

98385A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98217A

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Interactive Merit Award

Bozell Worldwide

Michigan Vietnam Monument Commission

Non-Profit Organizations / Non-Profit - Web Site

98145N

1998 Interactive Merit Award

Bozell Worldwide

St. Vincent & Sarah Fisher Center

Non-Profit Organizations / Non-Profit - Web Site

98146N

1998 Interactive Merit Award

J. Walter Thompson

United States Marine Corps

Non-Profit Organizations / Non-Profit - Web Site

98147N

1998 Interactive Merit Award

Porter Novelli

Japan Automobile Manufacturers Association

Non-Profit Organizations / Non-Profit - Web Site

98148N

1998 Interactive Merit Award

Porter Novelli

Snack Food Association/National Potato Promotion Board

Non-Profit Organizations / Non-Profit - Web Site

98149N

1998 Interactive Merit Award

@radical.media

Mr. Holland's Opus Foundation

Non-Profit Organizations / Non-Profit - Web Site

98150N

1998 Interactive Merit Award

Tumble Interactive Media

The Church of Jesus Christ and Latter-Day Saints

Non-Profit Organizations / Non-Profit - Web Site

98151N

1998 Advertising Merit Award

ALMAP/BBDO / São Paulo

Pepsi-Cola

International Foreign Language Commercial / Foreign Language Commercial: Television

98518T

1998 Advertising Merit Award

ALMAP/BBDO / São Paulo

Volkswagen Brazil

International Foreign Language Commercial / Foreign Language Commercial: Television

98519T

1998 Advertising Merit Award

Delvico Bates / Barcelona

Planeta

International Foreign Language Commercial / Foreign Language Commercial: Television

98520T

1998 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo PB Sverige / Volvo V70 AWD

International Foreign Language Commercial / Foreign Language Commercial: Television

98521T

1998 Advertising Merit Award

Scholz & Friends / Berlin

Berliner Zeitung

International Foreign Language Commercial / Foreign Language Commercial: Television

98522T

Follow Us