The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Martin Agency / Richmond Client: TV Land Category: Multimedia Campaign
Agency: ARNOLD Worldwide / Boston Client: Acushnet/FootJoy/Titleist/Pinacle/Cobra Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Beast / Hong Kong Client: Glenpak Foods Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BPM DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Belvedere Vodka Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman and Partners / New York Client: Quixi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: GT Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Euro Wnek Gosper / London Client: Peugeot UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon / Minneapolis Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grant Scott & Hurley / San Francisco Client: Bell Helmets Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grey / Copenhagen Client: Bianco Shoes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: FreeAgent.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Salomon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Lintas / London Client: Olympus Optical Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: The Timberland Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mother Ltd. / London Client: Harvey Nichols Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mullen / Wenham Client: Boeri Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Hong Kong Client: Crown Motors-Lexus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Madrid Client: Sony España, SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Salles D'Arcy Publicidade / São Paulo Client: Brazilian Post Service Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: DDB / Seattle Client: Alliance to Save Energy Category: Public Service/Political / Public Service/Political Television: Single
Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Television: Single
Agency: Ogilvy & Mather / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Agency: Lowe Lintas & Partners / New York Client: Heineken Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: AGI / Stuttgart Client: TopdeQ Service GmbH Category: Beyond the Banner
Honda Agency: DM9 DDB / São Paulo Client: Honda Category: Beyond the Banner
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Beyond the Banner
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Beyond the Banner
Agency: IconMedialab / Stockholm Client: Compaq Sweden Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: Lotus Development Corporation Category: Beyond the Banner
Agency: Red Sky Interactive / San Francisco Client: Miller Brewing Company Category: Beyond the Banner
Agency: TMP Worldwide / New York Client: Cambridge Technology Partners Category: Beyond the Banner
YBrazil Music Agency: Zentropy Partners, Thunder House Brazil / São Paulo Client: YBrazil Music? Category: Beyond the Banner

2001 Advertising Merit Award

The Martin Agency / Richmond

TV Land

Multimedia Campaign

010581A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Acushnet/FootJoy/Titleist/Pinacle/Cobra

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010218A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010219A

2001 Advertising Merit Award

Beast / Hong Kong

Glenpak Foods

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010220A

2001 Advertising Merit Award

BPM DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010221A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Belvedere Vodka

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010222A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Quixi

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010223A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010224A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

GT Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010225A

2001 Advertising Merit Award

Euro Wnek Gosper / London

Peugeot UK

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010226A

2001 Advertising Merit Award

Fallon / Minneapolis

BMW

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010227A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010228A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010229A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010230A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010231A

2001 Advertising Merit Award

Grant Scott & Hurley / San Francisco

Bell Helmets

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010232A

2001 Advertising Merit Award

Grey / Copenhagen

Bianco Shoes

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010233A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

FreeAgent.com

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010234A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010235A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010236A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Salomon

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010237A

2001 Advertising Merit Award

Lowe Lintas / London

Olympus Optical Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010238A

2001 Advertising Merit Award

The Martin Agency / Richmond

The Timberland Company

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010239A

2001 Advertising Merit Award

Mother Ltd. / London

Harvey Nichols

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010240A

2001 Advertising Merit Award

Mullen / Wenham

Boeri

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010241A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010242A

2001 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Crown Motors-Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010243A

2001 Advertising Merit Award

Saatchi & Saatchi / Madrid

Sony España, SA

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010244A

2001 Advertising Merit Award

Salles D'Arcy Publicidade / São Paulo

Brazilian Post Service

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010245A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010246A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010248A

2001 Advertising Merit Award

DDB / Seattle

Alliance to Save Energy

Public Service/Political / Public Service/Political Television: Single

010447A

2001 Advertising Merit Award

GSD&M / Austin

Peace Council

Public Service/Political / Public Service/Political Television: Single

010448A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Television: Single

010449A

2001 Advertising Merit Award

Ogilvy & Mather / Frankfurt

SWR Television Station

Public Service/Political / Public Service/Political Television: Single

010450A

2001 Advertising Merit Award

Lowe Lintas & Partners / New York

Heineken

Non-Broadcast / Non-Broadcast Out-of-Home: Single

010576A

2001 Interactive Merit Award

AGI / Stuttgart

TopdeQ Service GmbH

Beyond the Banner

010098N

2001 Interactive Merit Award

DM9 DDB / São Paulo

Honda

Honda

Beyond the Banner

010099N

2001 Interactive Merit Award

Elephant Seven / Hamburg

DaimlerChrysler Vertriebsorganisation Deutschland

Beyond the Banner

010100N

2001 Interactive Merit Award

Elephant Seven / Hamburg

DaimlerChrysler Vertriebsorganisation Deutschland

Beyond the Banner

010101N

2001 Interactive Merit Award

IconMedialab / Stockholm

Compaq Sweden

Beyond the Banner

010102N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010103N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010104N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010105N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010106N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010107N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

Lotus Development Corporation

Beyond the Banner

010108N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Miller Brewing Company

Beyond the Banner

010109N

2001 Interactive Merit Award

TMP Worldwide / New York

Cambridge Technology Partners

Beyond the Banner

010111N

2001 Interactive Merit Award

Zentropy Partners, Thunder House Brazil / São Paulo

YBrazil Music?

YBrazil Music

Beyond the Banner

010112N

Follow Us