The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Heroes / Mr. Really Bad Toupe Wearer Agency: DDB / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Shower, Deck, Phone Call Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Laramara Foundation Agency: Zentropy Partners / Thunder House Brazil / SP Client: Laramara Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Mercedes-Benz A Class Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Interactive Invitation - Schmooze Fest 3.0 Agency: Inetz / UT Client: Inetz Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
The Buddy Lee Challenge Agency: Fallon Interactive / MN Client: Lee Jeans, Co. Category: Integrated Branding Campaign
Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Never Agency: Grey Worldwide / Melbourne, Victoria Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single

2001 Advertising Best of Show Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Interactive Best of Show Pencil

Tribal DDB / NY

Anheuser Busch

Whassup? site

Integrated Branding Campaign

010049N

2001 Advertising Gold Pencil

DDB / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Really Bad Toupe Wearer

Consumer Radio / Consumer Radio: Single

010070A

2001 Advertising Gold Pencil

Black Rocket / San Francisco

OurHouse.com

Shower, Deck, Phone Call

Consumer Radio / Consumer Radio: Campaign

010075A

2001 Interactive Gold Pencil

Zentropy Partners / Thunder House Brazil / SP

Laramara Foundation

Laramara Foundation

Non-Profit Organizations / Non-Profit - Web Sites

010063N

2001 Interactive Gold Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz A Class

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010026N

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Interactive Gold Pencil

Inetz / UT

Inetz

Interactive Invitation - Schmooze Fest 3.0

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010038N

2001 Interactive Gold Pencil

Fallon Interactive / MN

Lee Jeans, Co.

The Buddy Lee Challenge

Integrated Branding Campaign

010048N

2001 Interactive Gold Pencil

Tribal DDB / NY

Anheuser Busch

Whassup? site

Integrated Branding Campaign

010049N

2001 Advertising Gold Pencil

Grey Worldwide / Melbourne, Victoria

Transport Accident Commission

Never

Public Service/Political / Public Service/Political Television: Single

010067A

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