The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn Category: Publication Design / Book Jacket Design
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Package Design / Commercial Product Packaging
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
Hatch Adult Swim Posters
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Mind Cellars
Agency: Wildstudio Design / Porte Alegre
Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
American Photography 17
Agency: 344 Design LLC / Pasadena
Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Journal Category: Publication Design / Book Jacket Design
Food Chain Films Corporate Identity
Agency: Sandstrom Design / Portland
Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Skinny Latte+
Agency: Leo Burnett / Singapore
Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Film San Antonio Logo
Agency: Bromley Communications / San Antoino
Client: San Antonio Convention & Visitors Bureau Category: Brand and Corporate Identity Design / Logo/Trademark
Logo/Business Card
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amino Category: Brand and Corporate Identity Design / Logo/Trademark
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis
Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Archipelago Logo Series
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Brand and Corporate Identity Design / Logo/Trademark
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis
Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
reception
Agency: Claydonheeleyjonesmason / London
Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Award:
2002 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02029D
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Annual ID:
02022D
Award:
2002 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02008D
Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D
Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D
Award:
2002 Design Gold Pencil
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02011D
Award:
2002 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02003D
Award:
2002 Design Gold Pencil
Agency:
JST Design Consultants / Beijing
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02014D
Award:
2002 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02030D
Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D
Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brotherhood
Title:
Brotherhood book
Category:
Publication Design / Book Jacket Design
Annual ID:
02023D
Award:
2002 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Annual ID:
02024D
Award:
2002 Design Silver Pencil
Agency:
Grey Worldwide / Mumbai
Client:
Premsons Bazaar
Title:
Kidsware
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02009D
Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D
Award:
2002 Design Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Hatch Adult Swim Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02012D
Award:
2002 Design Silver Pencil
Agency:
Epigram / Singapore
Client:
Sampoerna
Title:
Sampoerna Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02001D
Award:
2002 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02002D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02015D
Award:
2002 Design Bronze Pencil
Agency:
Wildstudio Design / Porte Alegre
Client:
3rd Mercosur Visual Arts Biennial
Title:
Mind Cellars
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02021D
Award:
2002 Design Bronze Pencil
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02031D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Design Bronze Pencil
Agency:
344 Design LLC / Pasadena
Client:
Amilus, Inc.
Title:
American Photography 17
Category:
Publication Design / Book Jacket Design
Annual ID:
02025D
Award:
2002 Design Bronze Pencil
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Journal
Title:
Office
Category:
Publication Design / Book Jacket Design
Annual ID:
02026D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Food Chain Films
Title:
Food Chain Films Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02010D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D
Award:
2002 Design Bronze Pencil
Agency:
Leo Burnett / Singapore
Client:
Ya Kum Coffee Stall
Title:
Skinny Latte+
Category:
Package Design / Commercial Product Packaging
Annual ID:
02013D
Award:
2002 Design Bronze Pencil
Agency:
Cramer-Krasselt / Milwaukee
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02016D
Award:
2002 Design Merit Award
Agency:
Bromley Communications / San Antoino
Client:
San Antonio Convention & Visitors Bureau
Title:
Film San Antonio Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02087D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amino
Title:
Logo/Business Card
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02088D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02089D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Logo Series
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02090D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02091D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
Claydonheeleyjonesmason
Title:
reception
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02154D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
Award:
2002 Design Merit Award
Agency:
Bouvier Kelly / Greensboro
Client:
Ad Club of the Triad
Title:
Rejection letters
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02158D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Giving Birth
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02159D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Microwave
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02160D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Sunburn
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02161D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Wasp
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02162D
Award:
2002 Design Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Nuance Communications
Title:
The Bubble
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02163D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Promo
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02164D
Award:
2002 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
CN 2002 Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02165D
Award:
2002 Design Merit Award
Agency:
Core 77 / New York
Client:
Off Site
Title:
Off Site In Chinatown
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02166D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Florida Department of Health
Title:
Truth Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02167D
