The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Newspaper/Blanket
Agency: Publicis Mojo / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
vw.com/autoshow
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Package Design / Commercial Product Packaging
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
thetruth.com
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Absolut LA
Agency: TBWA\Chiat\Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Folder
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign
Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
MID-TOKYO MAPS
Agency: Transform / IMG SRC, INC. / Tokyo
Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Freestyle
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners / Banner - Single
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
http://www.lobo.cx
Agency: Lobo Filmes / São Paulo
Client: Lobo Filmes Category: Self-Promotion / Self-Promotion - Web Sites
Website Ralf Wengenmayr
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Ralf Wengenmayr, music for film & advertising Category: Self-Promotion / Self-Promotion - Web Sites
Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
Domino
Agency: D'Arcy / Hong Kong
Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign