The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Eastpak Backpacks
Agency: Double You / Barcelona
Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Waiting for Christmas
Agency: Weigertpirouzwolf / Hamburg
Client: Endless Pain Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Annual Report
Agency: Sagmeister Inc. / New York
Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Rusted
Agency: Saatchi & Saatchi / Copenhagen
Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Third Place
Agency: Hi-ReS! / London
Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
+HP Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3
Agency: Hakuhodo i-studio / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Fly Guy
Agency: Trevor Van Meter / Greenville
Client: www.TrevorVanMeter.com Category: Self-Promotion / Self-Promotion - Other Digital Advertising
CAMCAMTIME
Agency: One Sky / Tokyo
Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
It's A Wonderful World
Agency: Hakuhodo Inc. / Tokyo
Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Happy Ending
Agency: Hill Holliday / San Francisco
Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Integrated Branding Campaign
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Colour Book
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Harley-Davidson Lore :1903-1965
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising