The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamppost
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Trolley
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lewis & Clark
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Moonroof
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Road is Eternal
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Conviction
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mass Market
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Walk Away
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Christ
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Paytoll
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postcard
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rio "Sticker"
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awe
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ants
Agency: FCB / Singapore
Client: Chin Hin Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lexus
Agency: GSD&M / Austin
Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Street Signs
Agency: J. Walter Thompson / Hong Kong
Client: Nike Hong Kong Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lie Detector Test
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass
Agency: la comunidad / Miami Beach
Client: Aiwa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blossom
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Normal
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008AB
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
5 Senses
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03125A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Blackened
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03126A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Wife
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03127A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Midway Bank
Title:
Pens
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03128A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03129A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Seats
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03130A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Stadium
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03131A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03132A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03133A
Award:
2003 Interactive Merit Award
Agency:
Leopard / Boulder
Client:
IBM - Printing Systems
Title:
PSD Demo CD
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
03192N
Award:
2003 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Institute of Practitioners in Advertising
Title:
Talk to Each Other
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03370A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Trading Cards
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03371A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03372A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Advent Calendar
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03373A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Ambassadors
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03374A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03141A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03142A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03143A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03144A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03145A
Award:
2003 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne
Client:
BMW
Title:
Cumulus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03146A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03147A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Lamppost
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03148A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Trolley
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03149A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03150A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03151A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Lewis & Clark
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03153A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Moonroof
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03154A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
The Road is Eternal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03155A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Conviction
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03156A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Mass Market
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03157A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Walk Away
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03158A
Award:
2003 Advertising Merit Award
Agency:
CraveroLanis Euro RSCG / Buenos Aires
Client:
Peugeot
Title:
Christ
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03159A
Award:
2003 Advertising Merit Award
Agency:
CraveroLanis Euro RSCG / Buenos Aires
Client:
Peugeot
Title:
Paytoll
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03160A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Postcard
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03161A
Award:
2003 Advertising Merit Award
Agency:
David and Goliath / Los Angeles
Client:
Kia Motors America
Title:
Rio "Sticker"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03162A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Awe
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03163A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03164A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03165A
Award:
2003 Advertising Merit Award
Agency:
FCB / Singapore
Client:
Chin Hin
Title:
Ants
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03166A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Air Force
Title:
Secret
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03167A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover of North America
Title:
Lexus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03168A
Award:
2003 Advertising Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Nike Hong Kong
Title:
Street Signs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03169A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Lie Detector Test
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03170A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Aiwa
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03171A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Blossom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03172A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Explore
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03173A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Normal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03174A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Okay with That
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03175A
