The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Home Shopping (Bedpan) Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans Agency: Saatchi & Saatchi / Johannesburg Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Scream Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ms. Client vs Mr. Supplier Agency: Euro RSCG / Hong Kong Client: Pass It On Committee Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Trash Agency: OgilvyInteractive / Singapore Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up Agency: Cartoon Network On-Air / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek Agency: Delaney Lund Knox Warren / London Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS Agency: Fallon / London Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World Agency: The Farm / Madrid Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation Agency: Merkley Newman Harty Partners / New York Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island Agency: BBDO / New York Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper Agency: McCann-Erickson / London Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza Agency: Nerve / Portland Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael Agency: TBWA / London Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
A Larger World Revealed Agency: Blumedia / London Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site Agency: Digitaria Interactive / San Diego Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site Agency: Hornall Anderson Design Works / Seattle Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com Agency: Martin|Williams / Minneapolis Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site Agency: Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site Agency: Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site Agency: Ten/Resource / Columbus Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site Agency: Tminus Zero / Columbia Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site Agency: VSA Partners / Chicago Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sky Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood Agency: Bozell / New York Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers Agency: Bozell / New York Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3 Agency: DY&R Wunderman / Singapore Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
General Market Table Tent Agency: The Integer Group / Lakewood Client: Molson Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hotline Agency: Leo Burnett / Singapore Client: McDonald's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Straightener Agency: Leo Burnett / Singapore Client: Pacific Beauty Care Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan)

Consumer Television / Consumer Television :20 and Under: Single

03451A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

Log

Consumer Television / Consumer Television :20 and Under: Single

03452A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Osram

Beans

Consumer Television / Consumer Television :20 and Under: Single

03453A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Chowda

Consumer Television / Consumer Television :20 and Under: Single

03454A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Shelfball/Boss

Consumer Television / Consumer Television :20 and Under: Single

03455A

2003 Interactive Merit Award

De Pasquale / Brisbane

Sashimi

Scream

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03193N

2003 Interactive Merit Award

De Pasquale / Brisbane

Sashimi

Takeaway

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03194N

2003 Interactive Merit Award

De Pasquale / Brisbane

Sashimi

Train

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03195N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Pass It On Committee

Ms. Client vs Mr. Supplier

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03249N

2003 Interactive Merit Award

OgilvyInteractive / Singapore

SPCA

Trash

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03250N

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Chain Reaction

Consumer Television / Consumer Television Over :30 Single

03383A

2003 Advertising Merit Award

Cartoon Network On-Air / Atlanta

Cartoon Network

Line Up

Consumer Television / Consumer Television Over :30 Single

03384A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Lamp

Consumer Television / Consumer Television Over :30 Single

03385A

2003 Advertising Merit Award

Delaney Lund Knox Warren / London

Vauxhall Motors

Hide and Seek

Consumer Television / Consumer Television Over :30 Single

03386A

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions

Consumer Television / Consumer Television Over :30 Single

03387A

2003 Advertising Merit Award

Fallon / London

Umbro

GOALPOSTS

Consumer Television / Consumer Television Over :30 Single

03388A

2003 Advertising Merit Award

The Farm / Madrid

Fotoprix

An Imperfect World

Consumer Television / Consumer Television Over :30 Single

03389A

2003 Advertising Merit Award

Merkley Newman Harty Partners / New York

Mercedes-Benz USA

Reincarnation

Consumer Television / Consumer Television Over :30 Single

03390A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Digital Crime Fighting

Consumer Television / Consumer Television Over :30 Single

03391A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Sheet Metal

Consumer Television / Consumer Television Over :30 Single

03392A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television Over :30 Single

03393A

2003 Advertising Merit Award

BBDO / New York

FedEx

Desert Island

Consumer Television / Consumer Television Over :30 Single

03394A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Baby

Consumer Television / Consumer Television Over :30 Single

03395A

2003 Advertising Merit Award

McCann-Erickson / London

Greene King

Grim Reaper

Consumer Television / Consumer Television Over :30 Single

03396A

2003 Advertising Merit Award

Nerve / Portland

Thomason Autogroup

Extravaganza

Consumer Television / Consumer Television Over :30 Single

03397A

2003 Advertising Merit Award

TBWA / London

Five

Morphing Michael

Consumer Television / Consumer Television Over :30 Single

03398A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Coach

Consumer Television / Consumer Television Over :30 Single

03399A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Move

Consumer Television / Consumer Television Over :30 Single

03400A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken

Consumer Television / Consumer Television Over :30 Single

03401A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Streaker

Consumer Television / Consumer Television Over :30 Single

03402A

2003 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

Puddles

Consumer Television / Consumer Television Over :30 Single

03403A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Wild Horses

Consumer Television / Consumer Television Over :30 Single

03470A

2003 Interactive Merit Award

Blumedia / London

Rawlinson & Hunter

A Larger World Revealed

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03182N

2003 Interactive Merit Award

Bridgeline Software / New York

Bank of New York

INFORM Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03183N

2003 Interactive Merit Award

Digitaria Interactive / San Diego

TalentSmart, inc.

TalentSmart Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03184N

2003 Interactive Merit Award

Hornall Anderson Design Works / Seattle

Mahlum Architects

Mahlum Architects Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03185N

2003 Interactive Merit Award

Martin|Williams / Minneapolis

In the Groove Music

ITG.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03186N

2003 Interactive Merit Award

Hi-Wire

Hi-Wire Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03187N

2003 Interactive Merit Award

Two Popes Films

Two Popes Films Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03188N

2003 Interactive Merit Award

Ten/Resource / Columbus

Limited Brands

Limited Brands Corporate Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03189N

2003 Interactive Merit Award

Tminus Zero / Columbia

Mad Monkey L.L.C.

Mad Monkey web site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03190N

2003 Interactive Merit Award

VSA Partners / Chicago

First Data Corporation

First Data Corp. Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03191N

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Sky

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03286A

2003 Advertising Merit Award

Bozell / New York

Video World

Blood

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03287A

2003 Advertising Merit Award

Bozell / New York

Woodwind & Brasswind

Knickers

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03288A

2003 Advertising Merit Award

DY&R Wunderman / Singapore

Land Rover

3x3

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03289A

2003 Advertising Merit Award

The Integer Group / Lakewood

Molson

General Market Table Tent

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03290A

2003 Advertising Merit Award

Leo Burnett / Singapore

McDonald's

Hotline

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03291A

2003 Advertising Merit Award

Leo Burnett / Singapore

Pacific Beauty Care

Straightener

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03292A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Suntan

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03293A

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