The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Downside
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer
Agency: DDB / New York
Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
[red white blue]
Agency: Anothermountainman / Hong Kong
Client: Hong Kong Heritage Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
Run, Sausage, Run
Agency: AgênciaClick / São Paulo
Client: Sadia Sausages Category: Banners / Banner - Single
GE 90
Agency: Atmosphere BBDO / New York
Client: General Electric Category: Banners / Banner - Single
This Way
Agency: Brick On the Egg / Eton
Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner
Agency: Carat Interactive / San Francisco
Client: Vodafone Category: Banners / Banner - Single
drownproofing
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn
Agency: Double You / Barcelona
Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer
Agency: Hedgeapple / London
Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing
Agency: Jung von Matt / Hamburg
Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch
Agency: Martin Agency, The/ Martin Interactive / New York
Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading
Agency: OgilvyInteractive Singapore / Singapore
Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Who am I?
Agency: TBWA / Berlin
Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking
Agency: TBWA / Berlin
Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica
Agency: TBWA\Chiat\Day\Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Freshness
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Sea Breeze
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Soul Mates
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Bow & Arrow
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Sony Computer Entertainment Category: Banners / Banner - Single
Chemotherapy, Dues, Improvisational
Agency: Allen & Gerritsen / Watertown
Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3
Agency: Blueflame / Guang Zhou
Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker
Agency: Boone Oakley / Charlotte
Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Face, Leg, Chest
Agency: Colenso BBDO / Auckland
Client: Shire Skin Cancer Clinic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Well-Adapted, Analyzed, Preserved
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Agency: Leo Burnett / Prague
Client: Torture Museum of Prague Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hindu, Israeli, Black
Agency: Ogilvy & Mather / New Delhi
Client: HOPE Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Countries, Rights, Dates
Agency: Saatchi & Saatchi / Madrid
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Little, Dillingham, Baker
Agency: Young & Rubicam / Miami
Client: Abolitionist Action Committee Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Babies, Ball, Skills, Diving
Agency: TBWA / London
Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sky
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood
Agency: Bozell / New York
Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers
Agency: Bozell / New York
Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3
Agency: DY&R Wunderman / Singapore
Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03011R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Flavor
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03012R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Positive
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03013R
Award:
2003 Advertising Merit Award
Agency:
DDB / New York
Client:
Ad Council
Title:
Telemarketer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03014R
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Doctor, What Season, Politics, D.C. United, Yogi Berra
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03253A
Award:
2003 Design Merit Award
Agency:
Anothermountainman / Hong Kong
Client:
Hong Kong Heritage Museum
Title:
[red white blue]
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03197D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03198D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03199D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Sadia Sausages
Title:
Run, Sausage, Run
Category:
Banners / Banner - Single
Annual ID:
03066N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
General Electric
Title:
GE 90
Category:
Banners / Banner - Single
Annual ID:
03067N
Award:
2003 Interactive Merit Award
Agency:
Brick On the Egg / Eton
Client:
Mother City Tours
Title:
This Way
Category:
Banners / Banner - Single
Annual ID:
03068N
Award:
2003 Interactive Merit Award
Agency:
Carat Interactive / San Francisco
Client:
Vodafone
Title:
Vodafone Expanding SMS Banner
Category:
Banners / Banner - Single
Annual ID:
03069N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
drownproofing
Category:
Banners / Banner - Single
Annual ID:
03070N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Tug of War
Category:
Banners / Banner - Single
Annual ID:
03071N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Happy Yoga
Title:
Happy Yoga Aspririn
Category:
Banners / Banner - Single
Annual ID:
03072N
Award:
2003 Interactive Merit Award
Agency:
Hedgeapple / London
Client:
Microsoft XBOX
Title:
XBOX Flashtrailer
Category:
Banners / Banner - Single
Annual ID:
03073N
Award:
2003 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Boxing Movement Sportstätte GmbH
Title:
Pop-Under Boxing
Category:
Banners / Banner - Single
Annual ID:
03074N
Award:
2003 Interactive Merit Award
Agency:
Martin Agency, The/ Martin Interactive / New York
Client:
Saralee Corp./Hanes Tagless Tee
Title:
Yahoo Scratch
Category:
Banners / Banner - Single
Annual ID:
03075N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Gaelic Inns
Title:
Loading
Category:
Banners / Banner - Single
Annual ID:
03076N
Award:
2003 Interactive Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom NZ
Title:
Tiny Movies
Category:
Banners / Banner - Single
Annual ID:
03077N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Alzheimer Forschung e.V.
Title:
Who am I?
Category:
Banners / Banner - Single
Annual ID:
03078N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Hannen Brauerei GmbH
Title:
Tuborg Pilsener The Beauty of Drinking
Category:
Banners / Banner - Single
Annual ID:
03079N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day\Tequila / New York
Client:
Absolut
Title:
Citronica
Category:
Banners / Banner - Single
Annual ID:
03080N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Freshness
Category:
Banners / Banner - Single
Annual ID:
03081N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Sea Breeze
Category:
Banners / Banner - Single
Annual ID:
03082N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Soul Mates
Category:
Banners / Banner - Single
Annual ID:
03083N
Award:
2003 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Bow & Arrow
Category:
Banners / Banner - Single
Annual ID:
03084N
Award:
2003 Interactive Merit Award
Agency:
Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client:
Sony Computer Entertainment
Title:
PlayStation's Xbox Ambush Banner
Category:
Banners / Banner - Single
Annual ID:
03085N
Award:
2003 Advertising Merit Award
Agency:
Allen & Gerritsen / Watertown
Client:
Jazz Musicians' Emergency Fund
Title:
Chemotherapy, Dues, Improvisational
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03358A
Award:
2003 Advertising Merit Award
Agency:
Blueflame / Guang Zhou
Client:
Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper)
Title:
Part 1, Part 2, Part 3
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03359A
Award:
2003 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Spectrum Speakers
Title:
CA, PanTone, Marker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03360A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03361A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Kisses, Movie, Party
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03362A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Shire Skin Cancer Clinic
Title:
Face, Leg, Chest
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03363A
Award:
2003 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
Well-Adapted, Analyzed, Preserved
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03364A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
Torture Museum of Prague
Title:
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03365A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
HOPE
Title:
Hindu, Israeli, Black
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03366A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
Amnesty International
Title:
Countries, Rights, Dates
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03367A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03368A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Abolitionist Action Committee
Title:
Little, Dillingham, Baker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03369A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
John Smiths
Title:
Babies, Ball, Skills, Diving
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03459A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
North Bristol Forty/Rage, Arm Soak, USA
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03460A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken, Scary Cat, Young Love
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03461A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Sky
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03286A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Video World
Title:
Blood
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03287A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Woodwind & Brasswind
Title:
Knickers
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03288A
Award:
2003 Advertising Merit Award
Agency:
DY&R Wunderman / Singapore
Client:
Land Rover
Title:
3x3
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03289A
