The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Cops
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland
Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement
Agency: BBDO Portugal / Lisbon
Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut
Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg
Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy
Agency: Ogilvy & Mather Advertising / Singapore
Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo
Agency: Ogilvy Soith Africa / Johannesburg
Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss'
Agency: Ogilvy South Africa / Johannesburg
Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey
Agency: Quadrant / Mumbai
Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband
Agency: Sawyer Riley Compton / Atlanta
Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Cigar, Shoe, Apple, Glasses
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD
Agency: Campbell Doyle Dye / London
Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist
Agency: Leo Burnett Brasil / São Paulo
Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes
Agency: Ogilvy & Mather Argentina / Capital Federal
Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country
Agency: Publicis in the West / Seattle
Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Mirrors
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
CNN
Agency: TBWA\Singapore / Singapore
Client: Samsonite Category: Newspaper / Newspaper 600 Lines or Less: Single
7th Marines
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper 600 Lines or Less: Single
Mall
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Single
Kiss
Agency: BBDO Atlanta / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Menu
Agency: Big&Tall Advertising / Tarrytown
Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Each Year They Come
Agency: DGWB Advertising / Santa Ana
Client: Wienerschnitzel/Galardi Group Category: Newspaper / Newspaper 600 Lines or Less: Single
Midget
Agency: Fallon / Minneapolis
Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Senso
Agency: leo burnett / mumbai
Client: Sesnso Ristorante Category: Newspaper / Newspaper 600 Lines or Less: Single
Chair
Agency: Lu?as / Brooklyn
Client: Discount Office Furniture Category: Newspaper / Newspaper 600 Lines or Less: Single
Camera
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management (S.E.A) Category: Newspaper / Newspaper 600 Lines or Less: Single
Barley Bag"
Agency: Publicis Toronto / Toronto
Client: Amsterdam Brewing Company Category: Newspaper / Newspaper 600 Lines or Less: Single
$60 SHIRT. $75 JEANS."
Agency: Saatchi & Saatchi / New York
Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign