The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners / Banner - Campaign
car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners / Banner - Campaign
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Beyond the Banner
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites
QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Paper Bag-1, Paper Bag-2, Paper Bag-3
Agency: TUGBOAT / Minato-ku
Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Agency: Wieden+Kennedy / Minato-ku
Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
5,- Euro, 10,- Euro, 100,- Euro
Agency: Jung von Matt AG / Hamburg
Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Global Rich List
Agency: POKE / London
Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Music, Subway, Bar code, Digital Watch
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Afro Magazine
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Afro Category: Publication Design / Trade Magazine Full Issue
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lost Paradise
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
V.I.P. / SPECIAL L.A. ISSUE
Agency: MARC ATLAN DESIGN, INC. / VENICE
Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue
Window Flyer
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign