The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Self Promo Website
Agency: EyeballNYC / New York
Client: EyeballNYC Category: Self-Promotion / Self-Promotion - Web Sites
Gorgeous Website
Agency: UNIT 9 / London
Client: Gorgeous Enterprises Category: Self-Promotion / Self-Promotion - Web Sites
My first goal
Agency: Nordpol / Hamburg
Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Beyond the Banner - Campaign
The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Gary Taxali
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York
Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy
Agency: Ogilvy South Africa / Johannesburg
Client: The Economist Category: Outdoor / Outdoor: Single
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
El Centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Brand and Corporate Identity / Corporate Identity
The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Keep Your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Openings, Countdown, Countdown
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Agency: Cartoon Network Trade Creative Services / Atlanta
Client: Cartoon Network, Trade Creative Services Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
January, February, March, April, May
Agency: Ogilvy & Mather / Mumbai
Client: Mid-Day Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge
Agency: Pop & Co. / New York
Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
No Running/No Diving
Agency: Craig Cutler / New york
Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
Linotype Fontcomparer
Agency: Scholz & Volkmer / Wiesbaden
Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Award:
2004 Interactive Silver Pencil
Agency:
EyeballNYC / New York
Client:
EyeballNYC
Title:
Self Promo Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04055N
Award:
2004 Interactive Silver Pencil
Agency:
UNIT 9 / London
Client:
Gorgeous Enterprises
Title:
Gorgeous Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04056N
Award:
2004 Design Silver Pencil
Agency:
Nordpol / Hamburg
Client:
goool sportswear GmbH
Title:
My first goal
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04032D
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N
Award:
2004 Interactive Silver Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04039N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Specialized
Title:
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04014N
Award:
2004 Interactive Silver Pencil
Agency:
Fuel Europe / 1071 DB Amsterdam
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Annual ID:
04043N
Award:
2004 Design Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Gary Taxali
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04018D
Award:
2004 Advertising Silver Pencil
Agency:
Chelsea Pictures / New York
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04071A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04030A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Snakes
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04009A
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Outdoor / Outdoor: Single
Annual ID:
04023A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
The Economist
Title:
Brainy
Category:
Outdoor / Outdoor: Single
Annual ID:
04024A
Award:
2004 Advertising Silver Pencil
Agency:
Master Comunicação / Curitiba
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04068A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04069A
Award:
2004 Advertising Silver Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fed Ex
Title:
Cassete Recorder, Simon, Videogame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04017A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Fly, Light Switch, Dandelion Seed
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04018A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04020A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Design Silver Pencil
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El Centro
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04007D
Award:
2004 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04027N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04028N
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Design Silver Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep Your Distance
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04046D
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04002A
Award:
2004 Design Silver Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdown, Countdown
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04044D
Award:
2004 Advertising Silver Pencil
Agency:
J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04100A
Award:
2004 Advertising Silver Pencil
Agency:
Taxi Advertising & Design / Toronto
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04101A
Award:
2004 Design Silver Pencil
Agency:
Cartoon Network Trade Creative Services / Atlanta
Client:
Cartoon Network, Trade Creative Services
Title:
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04021D
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mid-Day
Title:
January, February, March, April, May
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04022D
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04042A
Award:
2004 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04047N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04048N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04049N
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04035A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04066A
Award:
2004 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04077A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Design Silver Pencil
Agency:
Craig Cutler / New york
Client:
Craig Cutler
Title:
No Running/No Diving
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04029D
Award:
2004 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Annual ID:
04007N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Annual ID:
04008N
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Linotype Library
Title:
Linotype Fontcomparer
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04041N
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / Bangkok
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04080A
Award:
2004 Advertising Silver Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04081A
