The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo
Agency: Ogilvy & Mather / New York
Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Twins, Singing, Mother X Girlfriend, Hot Sister
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Agency: Berger Baader Hermes /digital / Munich
Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston
Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Agency: iLeo / Chicago
Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey
Agency: MRM Partners / San Francisco
Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture
Agency: Neue Digitale / Frankfurt am Main
Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves
Agency: OgilvyOne worldwide / Beijing
Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In
Agency: Organic / Bloomfield Hills
Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Agency: Syrup / BMF / Chippendale
Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass
Agency: Zentropy Partners / London
Client: Tourism Ireland Category: Banners / Banner - Campaign
More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04430A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04431A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Audi
Title:
Fascination
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04432A
Award:
2004 Advertising Merit Award
Agency:
DENTSU INC.Tokyo / Tokyo
Client:
Yellow Hat Ltd.
Title:
Attack of the Snowman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04433A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04434A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04435A
Award:
2004 Advertising Merit Award
Agency:
Element 79 Partners / Chicago
Client:
Gatorade
Title:
23 vs. 39
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04436A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04437A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Next Shift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04438A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Julie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04439A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Kevin
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04440A
Award:
2004 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
The Osbournes: Those Were the Days
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04441A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Opel Corsa Lite
Title:
Mothman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04442A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
American Express
Title:
One Hour Photo
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04443A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04444A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Gator
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04445A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
City Lodge
Title:
Soggy Pants
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04446A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Makeshift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04447A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Gamebreakers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04448A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Everyday
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04449A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pepsi-Cola International Asia Pacific
Title:
Skinny Girl
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04498A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04499A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greeting Cards
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04500A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Singapore
Client:
Baker's Inn
Title:
Gym
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04501A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04502A
Award:
2004 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
Windshield Experts
Title:
Pakistan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04503A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ProSieben Television GmbH
Title:
Without a Trace"
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04504A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Johannesburg Zoo
Title:
Feed the Animals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04505A
Award:
2004 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Kevin's Kustom Tatoos
Title:
Stamp
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04506A
Award:
2004 Design Merit Award
Agency:
Freelancer / Shanghai
Client:
China Children.net.cn
Title:
Scissors, Crayon, Pencil
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04184D
Award:
2004 Design Merit Award
Agency:
Margeotes Fertitta + Partners / New York
Client:
American Foundation for Suicide Prevention
Title:
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04185D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Twins, Singing, Mother X Girlfriend, Hot Sister
Category:
Banners / Banner - Campaign
Annual ID:
04088N
Award:
2004 Interactive Merit Award
Agency:
Berger Baader Hermes /digital / Munich
Client:
HypoVereinsbank
Title:
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Category:
Banners / Banner - Campaign
Annual ID:
04089N
Award:
2004 Interactive Merit Award
Agency:
Digitas / Boston
Client:
American Express
Title:
Dive, Next Reward, Textures, Orbit, Power
Category:
Banners / Banner - Campaign
Annual ID:
04090N
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Category:
Banners / Banner - Campaign
Annual ID:
04091N
Award:
2004 Interactive Merit Award
Agency:
iLeo / Chicago
Client:
U.S. Army
Title:
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Category:
Banners / Banner - Campaign
Annual ID:
04092N
Award:
2004 Interactive Merit Award
Agency:
MRM Partners / San Francisco
Client:
Microsoft
Title:
Baseball, Crew, Golf, Hockey
Category:
Banners / Banner - Campaign
Annual ID:
04094N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
NITRO Snowboards
Title:
the finger, the tape, the picture
Category:
Banners / Banner - Campaign
Annual ID:
04095N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Beijing
Client:
China Mobile
Title:
Taichi, 10 famous morning exercises, Hip hop moves
Category:
Banners / Banner - Campaign
Annual ID:
04096N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Sketch, Drag, Notebook
Category:
Banners / Banner - Campaign
Annual ID:
04097N
Award:
2004 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Napster
Title:
Spotlight, Headphones, Plugged In
Category:
Banners / Banner - Campaign
Annual ID:
04098N
Award:
2004 Interactive Merit Award
Agency:
Syrup / BMF / Chippendale
Client:
Blackmores Limited
Title:
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Category:
Banners / Banner - Campaign
Annual ID:
04099N
Award:
2004 Interactive Merit Award
Agency:
Zentropy Partners / London
Client:
Tourism Ireland
Title:
Waterfall, Lake, Reeds, Grass
Category:
Banners / Banner - Campaign
Annual ID:
04101N
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Designåret 2005, SVID/Svensk Form
Title:
More Design
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04070D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04083D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Braille It
Title:
Fingerprint
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04084D
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04154A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04155A
