The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Recycling Program Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big Agency: Dentsu / Tokyo Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING? Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner Agency: e-Crusade Marketing / Quarry Bay Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail Agency: Loducca Publicidade Ltda / São Paulo Client: Purina Category: Banners / Banner - Single
Secure Method Agency: Loducca Publicidade Ltda / São Paulo Client: SCHERING Category: Banners / Banner - Single
Ring the bell Agency: Neue Digitale / Frankfurt am Main Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU Agency: OgilvyOne worldwide / London Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall" Agency: OgilvyOne worldwide / Singapore Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine Agency: OgilvyOne worldwide / Singapore Client: Levi Strauss Category: Banners / Banner - Single
Nokia 3200 "Drag" Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Single
Smooth Agency: OgilvyOne worldwide / Singapore Client: Unilever - Dove Category: Banners / Banner - Single
Grabber" Agency: Saatchi & Saatchi / Petaling Jaya Client: Danone Marketing Category: Banners / Banner - Single
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Banners / Banner - Single
Pass The Parcel Agency: Saatchi & Saatchi / Wellington Client: Telecom NZ Category: Banners / Banner - Single
Jama Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Banners / Banner - Single
Search Engine Agency: TBWA\Germany / Berlin Client: Alzheimer Research Category: Banners / Banner - Single
Golf Agency: Tribal DDB / Vancouver Client: BMO Investorline Category: Banners / Banner - Single
Blues Banner" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Banners / Banner - Single
Dinosaur Planet Agency: itraffic an AGENCY.COM company / New York Client: Discovery Channel Category: Banners / Banner - Single
Cabriolet Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
ESP/ESPN Agency: Fusebox, inc / New York Client: ESPN The Magazine Category: Banners / Banner - Single
Eyes Agency: OgilvyInteractive worldwide / São Paulo Client: IBM Category: Banners / Banner - Single
EKG Banner" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Banners / Banner - Single
Thermo Virtual Lab Agency: Hill, Holliday, Connors, Cosmopulos / Boston Client: Thermo Electron Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Showmail Email Agency: IQ television group / Atlanta Client: National Geographic Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Screensaver Fraport Agency: Scholz & Volkmer / Wiesbaden Client: Fraport AG Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Jonas Bohlin Agency: Happy Forsman & Bodenfors / Gotenburg Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths Agency: Ogilvy & Mather/Brand Integration Group / New York Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster Agency: Sandstrom Design / Portland Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Fridge, Television, Chair Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Openings Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3 Agency: Lobo / São Paulo Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Fishing Agency: Bubba's Deli / Atlanta Client: Tibor Nemeth Category: Collateral Advertising / Collateral: Self-Promotion
Owners Manual Agency: Gabriel deGrood Bendt / minneapolis Client: Gabriel deGrood Bendt Category: Collateral Advertising / Collateral: Self-Promotion
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Collateral Advertising / Collateral: Self-Promotion
A few kind words Agency: Host / Sydney Client: Host Category: Collateral Advertising / Collateral: Self-Promotion
Treo 600 True Size Screen Calibrator Agency: Exemplum / Blacksburg Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
Evel Iron On Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener Agency: Arnold Worldwide Canada / Toronto Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep Agency: Cole & Weber/Red Cell / Seattle Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Recycling Program

Banners / Banner - Single

04067N

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

FootBag

Banners / Banner - Single

04068N

2004 Interactive Merit Award

Dentsu / Tokyo

Daihatsu Motor

A small car carries big

Banners / Banner - Single

04069N

2004 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Growing Banner

Banners / Banner - Single

04070N

2004 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Isn't this ANNOYING?

Banners / Banner - Single

04071N

2004 Interactive Merit Award

e-Crusade Marketing / Quarry Bay

Janssen Pharmaceutica

Dandruff "scratch and win" banner

Banners / Banner - Single

04072N

2004 Interactive Merit Award

Loducca Publicidade Ltda / São Paulo

Purina

Tail

Banners / Banner - Single

04073N

2004 Interactive Merit Award

Loducca Publicidade Ltda / São Paulo

SCHERING

Secure Method

Banners / Banner - Single

04074N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

JK's Tattoo & Piercing

Ring the bell

Banners / Banner - Single

04075N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003 MPU

Banners / Banner - Single

04076N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

GlaxoSmithKline

Scotts Emulsion "Tall"

Banners / Banner - Single

04077N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Levi Strauss

Levis 501 Washing Machine

Banners / Banner - Single

04078N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200 "Drag"

Banners / Banner - Single

04079N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Unilever - Dove

Smooth

Banners / Banner - Single

04080N

2004 Interactive Merit Award

Saatchi & Saatchi / Petaling Jaya

Danone Marketing

Grabber"

Banners / Banner - Single

04081N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Banners / Banner - Single

04082N

2004 Interactive Merit Award

Saatchi & Saatchi / Wellington

Telecom NZ

Pass The Parcel

Banners / Banner - Single

04083N

2004 Interactive Merit Award

TBWA\Chiat\Day / New York

Absolut

Jama

Banners / Banner - Single

04084N

2004 Interactive Merit Award

TBWA\Germany / Berlin

Alzheimer Research

Search Engine

Banners / Banner - Single

04085N

2004 Interactive Merit Award

Tribal DDB / Vancouver

BMO Investorline

Golf

Banners / Banner - Single

04086N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Blues Banner"

Banners / Banner - Single

04087N

2004 Interactive Merit Award

itraffic an AGENCY.COM company / New York

Discovery Channel

Dinosaur Planet

Banners / Banner - Single

04093N

2004 Interactive Merit Award

AlmapBBDO / São Paulo

Audi

Cabriolet

Banners / Banner - Single

04106N

2004 Interactive Merit Award

Fusebox, inc / New York

ESPN The Magazine

ESP/ESPN

Banners / Banner - Single

04109N

2004 Interactive Merit Award

OgilvyInteractive worldwide / São Paulo

IBM

Eyes

Banners / Banner - Single

04115N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

EKG Banner"

Banners / Banner - Single

04121N

2004 Interactive Merit Award

Hill, Holliday, Connors, Cosmopulos / Boston

Thermo Electron

Thermo Virtual Lab

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04154N

2004 Interactive Merit Award

IQ television group / Atlanta

National Geographic

Showmail Email

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04155N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Fraport AG

Screensaver Fraport

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04156N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04157N

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Röhsska Museum

Jonas Bohlin

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04181D

2004 Design Merit Award

Ogilvy & Mather/Brand Integration Group / New York

CSCA and ADFED Columbus

Brand Legends and Modern Myths

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04182D

2004 Design Merit Award

Sandstrom Design / Portland

NW Film Center

2003 NW Film Festival Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04183D

2004 Advertising Merit Award

Hill, Holliday, Connors, Cosmopulos Inc. / Boston

Duxbury Dollhouse

Fridge, Television, Chair

Trade / Trade B/W or Color Less Than A Page: Campaign

04285A

2004 Design Merit Award

la comunidad / Miami Beach

MTV

Openings

Broadcast Design / Broadcast Design: Network Identity

04179D

2004 Design Merit Award

Lobo / São Paulo

Nickelodeon MTV

Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3

Broadcast Design / Broadcast Design: Network Identity

04180D

2004 Advertising Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Advertising / Collateral: Self-Promotion

04344A

2004 Advertising Merit Award

Bubba's Deli / Atlanta

Tibor Nemeth

Fishing

Collateral Advertising / Collateral: Self-Promotion

04345A

2004 Advertising Merit Award

Gabriel deGrood Bendt / minneapolis

Gabriel deGrood Bendt

Owners Manual

Collateral Advertising / Collateral: Self-Promotion

04346A

2004 Advertising Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Collateral Advertising / Collateral: Self-Promotion

04347A

2004 Advertising Merit Award

Host / Sydney

Host

A few kind words

Collateral Advertising / Collateral: Self-Promotion

04348A

2004 Interactive Merit Award

Exemplum / Blacksburg

PalmOne

Treo 600 True Size Screen Calibrator

E-Commerce / E-Commerce - Other Digital Advertising

04205N

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Evel Iron On

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04168A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Bogey Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04169A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

State Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04170A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Mavericks Insert

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04172A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

Volkswagen

Can Opener

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04230A

2004 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

Nike Retail Resources

Deep

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04231A

2004 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - SMART

There's always space

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04232A

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Consumer Testing

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04233A

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