The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo
Agency: Ogilvy & Mather / New York
Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Japain, Italian, Russian
Agency: Euro RSCG Interaction Brasil / São Paulo
Client: TIM Category: Wireless / Wireless - Campaign
Mouth
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Outdoor / Outdoor: Single
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Hands
Agency: Grey Worldwide / Auckland
Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Outdoor / Outdoor: Single
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter!
Agency: .start GmbH / Munich
Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single