The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo
Agency: Ogilvy & Mather / New York
Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Japain, Italian, Russian
Agency: Euro RSCG Interaction Brasil / São Paulo
Client: TIM Category: Wireless / Wireless - Campaign
Mouth
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Outdoor / Outdoor: Single
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Hands
Agency: Grey Worldwide / Auckland
Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Outdoor / Outdoor: Single
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter!
Agency: .start GmbH / Munich
Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Bates not just films
Title:
3fm Alarm Clock
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04174D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
MTV
Title:
VMA's Best R&B
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04175D
Award:
2004 Design Merit Award
Agency:
Motion Theory / Venice
Client:
Fox Sports
Title:
Fox Sports NFL "Shockey"
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04176D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Rock "N" Roll
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04177D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Mattel
Title:
Barbie Archetypal Motion Tool Kit
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04178D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04430A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04431A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Audi
Title:
Fascination
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04432A
Award:
2004 Advertising Merit Award
Agency:
DENTSU INC.Tokyo / Tokyo
Client:
Yellow Hat Ltd.
Title:
Attack of the Snowman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04433A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04434A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04435A
Award:
2004 Advertising Merit Award
Agency:
Element 79 Partners / Chicago
Client:
Gatorade
Title:
23 vs. 39
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04436A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04437A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Next Shift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04438A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Julie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04439A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Kevin
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04440A
Award:
2004 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
The Osbournes: Those Were the Days
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04441A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Opel Corsa Lite
Title:
Mothman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04442A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
American Express
Title:
One Hour Photo
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04443A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04444A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Gator
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04445A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
City Lodge
Title:
Soggy Pants
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04446A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Makeshift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04447A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Gamebreakers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04448A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Everyday
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04449A
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG Interaction Brasil / São Paulo
Client:
TIM
Title:
Japain, Italian, Russian
Category:
Wireless / Wireless - Campaign
Annual ID:
04220N
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Mouth
Category:
Outdoor / Outdoor: Single
Annual ID:
04235A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Annual ID:
04236A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Outdoor / Outdoor: Single
Annual ID:
04237A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Outdoor / Outdoor: Single
Annual ID:
04238A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Outdoor / Outdoor: Single
Annual ID:
04239A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Hook
Category:
Outdoor / Outdoor: Single
Annual ID:
04240A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Saucer
Category:
Outdoor / Outdoor: Single
Annual ID:
04241A
Award:
2004 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
New Beetle Cabriolet
Category:
Outdoor / Outdoor: Single
Annual ID:
04242A
Award:
2004 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Outdoor / Outdoor: Single
Annual ID:
04243A
Award:
2004 Advertising Merit Award
Agency:
Grey Worldwide / Auckland
Client:
INL New Zealand Fishing News
Title:
Hands
Category:
Outdoor / Outdoor: Single
Annual ID:
04244A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids
Title:
Goat
Category:
Outdoor / Outdoor: Single
Annual ID:
04245A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Outdoor / Outdoor: Single
Annual ID:
04246A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
Brain
Category:
Outdoor / Outdoor: Single
Annual ID:
04247A
Award:
2004 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Delicatessen Kaefer
Title:
Happy Easter!
Category:
Outdoor / Outdoor: Single
Annual ID:
04248A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Purple
Category:
Outdoor / Outdoor: Single
Annual ID:
04249A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Outdoor / Outdoor: Single
Annual ID:
04250A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Green
Category:
Outdoor / Outdoor: Single
Annual ID:
04251A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Pink
Category:
Outdoor / Outdoor: Single
Annual ID:
04252A
