The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo
Agency: Ogilvy & Mather / New York
Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Twins, Singing, Mother X Girlfriend, Hot Sister
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Agency: Berger Baader Hermes /digital / Munich
Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston
Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Agency: iLeo / Chicago
Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey
Agency: MRM Partners / San Francisco
Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture
Agency: Neue Digitale / Frankfurt am Main
Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves
Agency: OgilvyOne worldwide / Beijing
Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In
Agency: Organic / Bloomfield Hills
Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Agency: Syrup / BMF / Chippendale
Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass
Agency: Zentropy Partners / London
Client: Tourism Ireland Category: Banners / Banner - Campaign
More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single