The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Global Crisis Counter
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas
Agency: herraiz soto & co / barcelona
Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet
Agency: DDB New Zealand / Auckland
Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant
Agency: DDB Worldwide Pte LTd / Singapore
Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen
Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset
Agency: Ogilvy South Africa / South Africa
Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here'
Agency: Saatchi & Saatchi / Mumbai
Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed
Agency: Wieden+Kennedy / New York
Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
El centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Eddie Guy
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese sake Gokyo-Cherry blossom-
Agency: Freelancer / TOKYO
Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Poster for the Year of Monkey
Agency: Grey Wba HK Limited / Hong Kong
Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dot Poster
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Nothing But Passion-Pope Lollipop
Agency: J. Walter Thompson / Hong Kong
Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
ADULTS
Agency: Ogilvy & Mather Budapest / Budapest
Client: London Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather RSTM / Johannesburg
Client:
POWA
Title:
Avoid Abuse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04245N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04246N
Award:
2004 Interactive Merit Award
Agency:
TBWA Shanghai / Shanghai
Client:
The Coalition for WNTD
Title:
Quit
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04268N
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cargill
Title:
Manure, Great Lengths, Horseshoes
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04119D
Award:
2004 Design Merit Award
Agency:
GSD&M / Austin
Client:
Vespaio
Title:
Vino, Handmade Pasta, Ristorante Italiano
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04120D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04121D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04122D
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04218N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Jarabe de palo
Title:
Jarabe de palo Christmas
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04219N
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04313A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04314A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04315A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04316A
Award:
2004 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Hasbro
Title:
Ballet
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04319A
Award:
2004 Advertising Merit Award
Agency:
DDB Worldwide Pte LTd / Singapore
Client:
3M 'Post It' Notes
Title:
Elephant
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04320A
Award:
2004 Advertising Merit Award
Agency:
Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client:
S C Johnson
Title:
Mosquito Screen
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04321A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04322A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04323A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04324A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04325A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04326A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04327A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
Volkswagen South Africa - New Beetle
Title:
Sunset
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04328A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Kuoni Travels
Title:
'Why are you here'
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04329A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04330A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Bostik - Prestik
Title:
Corners
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04331A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04332A
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Design Merit Award
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El centro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04096D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04097D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Noah Woods
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04098D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04099D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04100D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04101D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Johnny Hannah
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04102D
Award:
2004 Design Merit Award
Agency:
Freelancer / TOKYO
Client:
SAKAI SAKE BREWING CO,.Ltd
Title:
Japanese sake Gokyo-Cherry blossom-
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04103D
Award:
2004 Design Merit Award
Agency:
Grey Wba HK Limited / Hong Kong
Client:
Grey Wba HK Limited
Title:
Poster for the Year of Monkey
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04104D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Dot Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04105D
Award:
2004 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
4As
Title:
Nothing But Passion-Pope Lollipop
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04106D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather Budapest / Budapest
Client:
London Studio
Title:
ADULTS
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04107D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Is This You
Category:
Beyond the Banner
Annual ID:
04102N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Nikebeautiful
Category:
Beyond the Banner
Annual ID:
04103N
