The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon
Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
JUBES - Juicy Cubes
Agency: Kinetic Singapore / Singapore
Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
25 years of Research Surveys
Agency: King James RSVP / Cape Town
Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Saw
Agency: Hi-ReS! London / London
Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Toilet Paper
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
We Can Explain
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding Campaign / Integrated Branding
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
French Good Grades Poster Series
Agency: Charles S. Anderson Design Company / Minneapolis
Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Senior Library
Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client: School of Visual Arts Category: Publication Design / Book Jacket Design
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Dreams
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Vidpak
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
GIONGO GITAIGO JISHO
Agency: Hakuhodo Inc. / Tokyo
Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue
Agency: Bartle Bogle Hegarty / New York
Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas Sport Style Y-3
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles
Agency: OgilvyInteractive / São Paulo
Client: CNA - English School Category: Banners / Banner - Campaign
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
Tall Buildings
Agency: For Office Use Only / New York
Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign