The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Pendulum
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
+hp
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game
Agency: SS+K / New York
Client: Qwest Category: Integrated Branding Campaign
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe
Agency: Ogilvy & Mather Advertising / Bangkok
Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
The Instinct
Agency: Framfab Denmark / Copenhagen
Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rahmens The 15th public performance "ALICE"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Intro Guy: Psychiatrist
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
What If
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
"Smash"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Tattoo
Agency: AgênciaClick / São Paulo
Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
Pet Sematary
Agency: Fork Unstable Media GmbH / Hamburg
Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives
Agency: Second Story Interactive Studios / Portland
Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
Bookmark
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
2004 Promotional Mailers
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
DiLuso Genoa/New York Yankees Legends Monument
Agency: BBDO Minneapolis / Minneapolis
Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
JC The Store
Agency: Forsman & Bodenfors / Gothenburg
Client: JC Clothes Category: Beyond the Banner
Forbidden Siren
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Beyond the Banner
Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
TIME Magazine
Title:
Pendulum
Category:
Outdoor / Outdoor: Single
Annual ID:
05018A
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Annual ID:
05032N
Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Annual ID:
05033N
Award:
2005 Interactive Silver Pencil
Agency:
SS+K / New York
Client:
Qwest
Title:
ConQwest Urban Geo Game
Category:
Integrated Branding Campaign
Annual ID:
05034N
Award:
2005 Interactive Silver Pencil
Agency:
NEUE DIGITALE GmbH / Frankfurt
Client:
Germanwings
Title:
The Germanwings Realtime Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05025N
Award:
2005 Advertising Silver Pencil
Agency:
Leo Burnett / São Paulo
Client:
The Akatu Institute for Conscious Consumption
Title:
Favela
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05039A
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
National Park Wildlife and Plant Conservation Dept.
Title:
Axe
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05040A
Award:
2005 Advertising Silver Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Dad, Husband, Roommates
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05007T
Award:
2005 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05002A
Award:
2005 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05003A
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05043A
Award:
2005 Advertising Silver Pencil
Agency:
CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client:
Tamiya Assembly Toys
Title:
Frog, Water Melon, Light Bulb
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05024A
Award:
2005 Interactive Silver Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Coca-Cola Nordic
Title:
The Instinct
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05016N
Award:
2005 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05027A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05028A
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 15th public performance "ALICE"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05014D
Award:
2005 Design Silver Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Psychiatrist
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05041D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy Tokyo / Minato-ku
Client:
Wieden+Kennedy Tokyo
Title:
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05042D
Award:
2005 Interactive Silver Pencil
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Wrapping
Category:
Banners / Banner - Single
Annual ID:
05003N
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05005A
Award:
2005 Advertising Silver Pencil
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
05003R
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05006R
Award:
2005 Interactive Silver Pencil
Agency:
Big Spaceship LLC / Brooklyn
Client:
20th Century Fox
Title:
Elektra - Ninja Assassin Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05039N
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05040N
Award:
2005 Interactive Silver Pencil
Agency:
WM Team Web : Design / Hannover
Client:
Uniroyal
Title:
Uniroyal Fun Cup
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05041N
Award:
2005 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05002R
Award:
2005 Design Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05019D
Award:
2005 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05010T
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A
Award:
2005 Design Silver Pencil
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05007D
Award:
2005 Advertising Silver Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Smash"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05027T
Award:
2005 Advertising Silver Pencil
Agency:
marketforce / West Perth
Client:
OFFICE OF ROAD SAFETY
Title:
STOPPING DISTANCE
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05045A
Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D
Award:
2005 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Instituto Nokia
Title:
Tattoo
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
05037N
Award:
2005 Interactive Silver Pencil
Agency:
Fork Unstable Media GmbH / Hamburg
Client:
NOAH Menschen f?r Tiere e.V.
Title:
Pet Sematary
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05050N
Award:
2005 Interactive Silver Pencil
Agency:
Second Story Interactive Studios / Portland
Client:
AIGA
Title:
AIGA Design Archives
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05051N
Award:
2005 Design Silver Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Bookmark
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05025D
Award:
2005 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
2004 Promotional Mailers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
05039D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05022D
Award:
2005 Interactive Silver Pencil
Agency:
Poke / London
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Annual ID:
05046N
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05006A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05007A
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05012A
Award:
2005 Design Silver Pencil
Agency:
BBDO Minneapolis / Minneapolis
Client:
Hormel Foods Corporation-DiLuso Genoa
Title:
DiLuso Genoa/New York Yankees Legends Monument
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05013D
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05033A
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Annual ID:
05010N
Award:
2005 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
JC Clothes
Title:
JC The Store
Category:
Beyond the Banner
Annual ID:
05011N
Award:
2005 Interactive Silver Pencil
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Forbidden Siren
Category:
Beyond the Banner
Annual ID:
05012N
Award:
2005 Advertising Silver Pencil
Agency:
Mother / London
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05013T
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05038A
