The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Prison visitor
Agency: ZiG / Toronto
Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Caveman Insult
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Black
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Campaign A
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone?
Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client: Sony PlayStation Category: Banners / Banner - Campaign
Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
DiLuso Genoa/New York Yankees Legends Monument
Agency: BBDO Minneapolis / Minneapolis
Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe
Agency: Ogilvy & Mather Advertising / Bangkok
Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Laurie DeMartino Design Co-Identity System
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
HP Adaptive Enterprise Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Pet Sematary
Agency: Fork Unstable Media GmbH / Hamburg
Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives
Agency: Second Story Interactive Studios / Portland
Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
What If
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Aiwaworld
Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004
Agency: Dentsu / Tokyo
Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
CHBL*3
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Tattoo
Agency: AgênciaClick / São Paulo
Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
The public performance produced by Kentaro Kobayashi #4 "LENS"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Fake
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Instinct
Agency: Framfab Denmark / Copenhagen
Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
"Smash"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
2003 Awards Annual
Agency: Leo Burnett Company / Chicago
Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Big 55
Agency: lloyd and company / New York
Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising