The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flag
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
We Gave Blood
Agency: BMF Advertising / Pyrmont
Client: Australian Red Cross Blood Service Category: Public Service/Political / Public Service/Political Television: Single
Voice
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Husband
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
The Firm
Agency: FCB Paris / Clichy cedex
Client: INPES Passive Smoking Category: Public Service/Political / Public Service/Political Television: Single
Kid
Agency: Martin|Williams / Minneapolis
Client: Mediawise Category: Public Service/Political / Public Service/Political Television: Single
Little Girl
Agency: McCann Erickson India, New Delhi / New Delhi
Client: www.prayas.org Category: Public Service/Political / Public Service/Political Television: Single
Permission
Agency: Publicis NY / New York
Client: MTV Category: Public Service/Political / Public Service/Political Television: Single
Establishing a Character
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Special FX
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Broiler Chickens
Agency: Abbott Mead Vickers BBDO / London
Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement
Agency: Saatchi & Saatchi Australia / Sydney
Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters
Agency: Y&R Singapore / Singapore
Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
The stars of St. Kitts & Nevis
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
PUMA + STARCK
Agency: Beam Interactive & Relationship Marketing / Boston
Client: PUMA + STARCK Category: Promotional Advertising / Promotional Advertising - Web Sites
Touch!DS
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Nintendo Co., Ltd. Category: Promotional Advertising / Promotional Advertising - Web Sites
Chrismahanukwanzakah Microsite
Agency: Fallon / Minneapolis
Client: Virgin Mobile USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Red Bull - Big Air
Agency: Farfar / Stockholm
Client: Red Bull Category: Promotional Advertising / Promotional Advertising - Web Sites
Snowtour
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Promotional Advertising / Promotional Advertising - Web Sites
GIFTMIXER3000? WEBSITE
Agency: Firstborn / New York
Client: Crispin Porter + Bogusky for Borders Category: Promotional Advertising / Promotional Advertising - Web Sites
Speed Sessions
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
The Dance Issue
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Ol?, pleased to beat you
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 1-Series Microsite. It?s coming.
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Cabrio Film Clips
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Relaunch Brand Website / New Showroom
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
Neckar Valley Green Space
Agency: Jung von Matt AG / Stuttgart
Client: Neckar Valley Green Space Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Two Brothers
Agency: Lee Drasin / Universal City
Client: Universal Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Gran Turismo 4
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: ThyssenKrupp Category: Promotional Advertising / Promotional Advertising - Web Sites
Levelvodka.com
Agency: Springtime & Daddy / Stockholm
Client: V&S Absolut Spirits Category: Promotional Advertising / Promotional Advertising - Web Sites
The Day After Tomorrow
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
I, Robot [teaser]
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 7200 Limited Edition Microsite
Agency: The Upper Storey Pte Ltd / Singapore
Client: Nokia Corporation Category: Promotional Advertising / Promotional Advertising - Web Sites
Motorola Ojo? Video Phone
Agency: Wunderman / Chicago
Client: Motorola Category: Promotional Advertising / Promotional Advertising - Web Sites
talby.jp
Agency: Dentsu / Tokyo
Client: KDDI CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
THE CITY OF X-BODY
Agency: Dentsu / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
Look At Me
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Parts & Accessories Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Supermodel
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Eniro Telefonkatalogerna / Eniro "Yellow Pages 1923 a-d
Agency: Ogilvy Design / Stockholm
Client: Eniro Category: Publication Design / Book Jacket Design
365&36.5 communications
Agency: 601Bisang / Seoul
Client: 601Bisang Category: Collateral Design / Self-Promotion - Single Only
Bransch No. 3
Agency: Bransch Inc. / New York
Client: Bransch Inc. Category: Collateral Design / Self-Promotion - Single Only
Napoleon Dynamite Holiday Card
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Self-Promotion - Single Only
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Trade / Trade B/W Full Page or Spread: Single
Surfer
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Flag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05031T
Award:
2005 Advertising Merit Award
Agency:
BMF Advertising / Pyrmont
Client:
Australian Red Cross Blood Service
Title:
We Gave Blood
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05033T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Voice
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05034T
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Husband
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05035T
Award:
2005 Advertising Merit Award
Agency:
FCB Paris / Clichy cedex
Client:
INPES Passive Smoking
Title:
The Firm
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05036T
Award:
2005 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Mediawise
Title:
Kid
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05037T
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India, New Delhi / New Delhi
Client:
www.prayas.org
Title:
Little Girl
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05038T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
MTV
Title:
Permission
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05039T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Establishing a Character
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05040T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Special FX
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05041T
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
RSPCA
Title:
Broiler Chickens
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05288A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Magazine, Mop, Register
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05289A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WW II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05290A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before hollywood does
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05291A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
UNIFEM
Title:
Home Improvement
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05292A
Award:
2005 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
SAVE THE CHILDREN
Title:
STATISTICS II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05293A
Award:
2005 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
SPCA
Title:
Missing Posters
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05294A
Award:
2005 Interactive Merit Award
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
The stars of St. Kitts & Nevis
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05113N
Award:
2005 Interactive Merit Award
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
PUMA + STARCK
Title:
PUMA + STARCK
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05114N
Award:
2005 Interactive Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Nintendo Co., Ltd.
Title:
Touch!DS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05115N
Award:
2005 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Virgin Mobile USA
Title:
Chrismahanukwanzakah Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05116N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Red Bull
Title:
Red Bull - Big Air
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05117N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia N-Gage
Title:
Snowtour
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05118N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Crispin Porter + Bogusky for Borders
Title:
GIFTMIXER3000? WEBSITE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05119N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Speed Sessions
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05120N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
The Dance Issue
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05121N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Ol?, pleased to beat you
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05122N
Award:
2005 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 1-Series Microsite. It?s coming.
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05124N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Cabrio Film Clips
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05125N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Relaunch Brand Website / New Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05126N
Award:
2005 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Neckar Valley Green Space Foundation
Title:
Neckar Valley Green Space
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05127N
Award:
2005 Interactive Merit Award
Agency:
Lee Drasin / Universal City
Client:
Universal Pictures
Title:
Two Brothers
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05128N
Award:
2005 Interactive Merit Award
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Gran Turismo 4
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05130N
Award:
2005 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
ThyssenKrupp
Title:
Discover
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05131N
Award:
2005 Interactive Merit Award
Agency:
Springtime & Daddy / Stockholm
Client:
V&S Absolut Spirits
Title:
Levelvodka.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05132N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
The Day After Tomorrow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05133N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
I, Robot [teaser]
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05134N
Award:
2005 Interactive Merit Award
Agency:
The Upper Storey Pte Ltd / Singapore
Client:
Nokia Corporation
Title:
Nokia 7200 Limited Edition Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05135N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Motorola Ojo? Video Phone
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05136N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
KDDI CORPORATION
Title:
talby.jp
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05137N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
THE CITY OF X-BODY
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05138N
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Parts & Accessories
Title:
Look At Me
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05167A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Supermodel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05168A
Award:
2005 Design Merit Award
Agency:
Ogilvy Design / Stockholm
Client:
Eniro
Title:
Eniro Telefonkatalogerna / Eniro "Yellow Pages 1923 a-d
Category:
Publication Design / Book Jacket Design
Annual ID:
05142D
Award:
2005 Design Merit Award
Agency:
601Bisang / Seoul
Client:
601Bisang
Title:
365&36.5 communications
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05128D
Award:
2005 Design Merit Award
Agency:
Bransch Inc. / New York
Client:
Bransch Inc.
Title:
Bransch No. 3
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05129D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Napoleon Dynamite Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05130D
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
05198A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness Extra Cold
Title:
Surfer
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05090T
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (Gym)
Title:
Crying
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05091T
