The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Reincarnate
Agency: Publicis Mojo / Melbourne
Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Bob, Wife, People
Agency: Goodby, Silverstein & Partners / San Francisco
Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Radio / Single
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06053A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A
Award:
2006 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06028T
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06002G
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06003G
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06028A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06036A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06014A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06015A
Award:
2006 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Sony (M) Sdn Bhd
Title:
Maze
Category:
Collateral Advertising / Posters: Single
Annual ID:
06033A
Award:
2006 Advertising Silver Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06050A
Award:
2006 Advertising Silver Pencil
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06040A
Award:
2006 Advertising Silver Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06017T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06018T
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Title:
IAPA - Adoption
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06042A
Award:
2006 Advertising Silver Pencil
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Feathered Dinosuars and the Origin and Flights exhibit
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06043A
Award:
2006 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06046A
Award:
2006 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Barefoot Run
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06012T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWAChiatDay / San Francisco (180TBWA)
Client:
adidas International
Title:
Hello Tommorrow
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06013T
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06014T
Award:
2006 Advertising Bronze Pencil
Agency:
Whybin\TBWA / Auckland
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06049A
Award:
2006 Advertising Bronze Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Nike Australia
Title:
Reincarnate
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06033T
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Los Angeles / Torrance
Client:
Surfrider Foundation
Title:
Real Beach Trash
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06045A
Award:
2006 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Jordan
Category:
Outdoor / Outdoor: Single
Annual ID:
06020A
Award:
2006 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Annual ID:
06007R
Award:
2006 Advertising Bronze Pencil
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Annual ID:
06006T
Award:
2006 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Annual ID:
06007T
Award:
2006 Advertising Bronze Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06026T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
ACE Hardware
Title:
Bob, Wife, People
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06023T
Award:
2006 Advertising Bronze Pencil
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
Cars-and-Boxes
Title:
Babes on Cars
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06032A
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe / Dubai
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06052A
Award:
2006 Advertising Bronze Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
BISLEY GmbH
Title:
Perfectly Organised
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06026A
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
White House
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06002A
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Annual ID:
06004T
Award:
2006 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06004A
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Emphysema
Category:
Public Service/Political-Radio / Single
Annual ID:
06003R
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi and Saatchi / New York
Client:
General Mills Inc./Wheaties
Title:
Athletes
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06013A
Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A
Award:
2006 Advertising Bronze Pencil
Agency:
Mother / New York
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06029T
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe Hunt / Sydney
Client:
Unilever Australasia
Title:
Lynxjet Launch
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06004G
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06029A
Award:
2006 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06023A
Award:
2006 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06037A
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06034A
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Annual ID:
06035A
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
Cig Egret
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06041A
Award:
2006 Advertising Bronze Pencil
Agency:
TBWAChiatDay New York / New York
Client:
Masterfoods - Starburst
Title:
Ernie the Klepto
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06019T